Minister of Economy and Trade Raed Khoury signed a tripartite memorandum of understanding with "Orient Swiss SARL" represented by its general director in Lebanon, Bashir Abu Khalil, and the Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon represented by its President, Mohamed Choucair.
This memo aims to introduce Lebanese factories and products to non-classical markets in the Silk Road countries to enable them to export and compete in these markets by providing the Zoodel platform, which will provide marketing, training and a full mechanism for export assistance.
Khoury said: "The challenges of small and medium-sized enterprises (SMEs) sometimes prevent their growth or continuation: adequate funding, weak legal framework for the economic business environment and difficulty in accessing world markets." But we are keen to apply Effective as part of the National Strategy for Small and Medium-sized Enterprises (SMEs) as it represents more than 90% of the institutions in Lebanon. It plays a key role in promoting growth and job creation and the importance of the tripartite memorandum of understanding we are signing today with the Orient Swiss Chamber of Commerce, Industry and Agriculture in Beirut, That it: provides an important platform "ZOODEL" for:
– Contribute to overcome one of the most important difficulties: the difficulty of access to global markets.
– Definition of Lebanese factories and products on non-classical markets (more than 15 countries – Silk Road States)
– Empowerment of enterprises unable to export to and compete in foreign markets – Strengthening the competitiveness of small and medium-sized Lebanese companies
– To contribute to the development of close trade relations and increase the volume of multilateral trade with the Silk Road States (Kazakhstan, Iraq, China, Afghanistan, Oman, Turkey, Armenia, Azerbaijan, Georgia, Kyrgyzstan, Pakistan, Russia, Tajikistan, Turkmenistan and Uzbekistan).
Khoury pointed out that "Lebanese exports to these countries constitute 12 percent of the total Lebanese exports in 2017 with the acquisition of Iraq and Turkey to the largest proportion of exports," stressing that "this memorandum will facilitate the process of marketing Lebanese products in new markets and the cost of Cheaply compared to traditional marketing operations that are now very expensive. "
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