The time-bending sci-fi thriller grossed $ 6.7 million in the US and Canada in the second weekend of release, representing a 29% drop compared to opening weekend. Last weekend, Warner Bros., the studio behind “Tenet”, debuted for $ 20 million. But a close dissection of those numbers suggests they were heavy to include preview screenings of workdays and long holiday weekends. In fact, “Tenet” only made $ 9 million between Friday and Sunday.
In an effort to control the conversation surrounding the box office performance of “Tenset”, Warner Bros. is grossing a household gross for the film. Traditionally, studios share box office information on a daily basis, but this has not been the case with “theory”. The studio claims to want to ensure that reporters and rivals did not misinterpret the results and called them a financial flop.
But Warner Bros. was clearly hoping that “Theory” would do better in the US, and the film might struggle to make a profit. Want a clue how the studio actually looks at cinematography viability right now? Less than a week after “Tenet” premiered domestically, Warner Bros. delayed its comic book sequel “Wonder Woman 1984” from October to Christmas Day.
About 65–75% of theaters in the US have reopened, but major markets such as New York, Los Angeles and San Francisco are closed. Cinemas that have resumed business have done so at reduced capacity, which is automatically limiting ticket sales.
Warner Bros. said it was optimistic that gross income would improve as new markets opened for the business. “Tenet” played in 100 more locations than the previous weekend, totaling 2,910 places. The number is expected to increase as the theaters in more cities have been allowed to reopen. Los Angeles was the highest-grossing region in the country this weekend thanks to a multiplex opening in Orange County. Dallas, Chicago, Salt Lake City and Phoenix also saw strong ticket sales.
The studio has been encouraged by voting for premium formats, such as Imax and Dolby Cinema. Imax Screen is responsible for a $ 23 million “tenset” box office race.
David A. Gross, who runs the film consulting firm Franchise Entertainment Research, assessed that “Tenet” had a better-than-expected estimate during the second frame. But he said that still may not be enough to compensate for the more pressing limitations facing the market.
“In general, these drops look a little better than expected under normal conditions,” Gross said. “However, they are no closer to maintaining the level of business that has been lost to the epidemic at the box office.”
“Tenet” has made big waves overseas, where coronovirus appears to be more under control and movie theaters have reopened to a more significant degree. The reason that Warner Bros. opted to release “Tenet” during the epidemic is because Nolan’s films often make more money overseas than they do in the state.
“Tenset” ticket sales reached $ 177.5 million at the international box office and $ 207 million globally. Given its production budget of $ 200 million, the film needs to reach about $ 400 million in order to get out of the red and black to reach close to $ 450 million as well.
“Tenet”, which brought in $ 10 million in China, is the second largest film market in the world, increasing its business in the country to $ 50 million. It landed second place on the box office chart behind “Mulan”, although the film did not sell Chinese cinema-inspired tickets despite 90% of theaters reopening theaters.
Disney’s live-action remake of the 1998 cartoon collected $ 23.2 million during Opening Weekend, a stunning result for a film that was all engineered for its appeal to Chinese audiences. So far, “Mulan has earned $ 37.6 million globally. The $ 200 million budget fantasy epic is going for a theatrical release in the US, and is available to rent on Disney Plus for $ 30 instead.
Even without the epidemic, “Mulan” has been mired in controversies. It turned into a fire for filming in Xinjiang, a region in China, where minorities have been forced to live in labor camps. Credited to “Mulan”, the film thanked Chinese government organizations in Xinjiang, who have been accused of human rights abuses. Last year, pro-democracy activists in Hong Kong called for a boycott after “Mulan” star Liu Yifei, who supported the Hong Kong police during anti-government demonstrations.
Between the new releases, Sony’s romantic comedy “The Broken Hearts Gallery” earned $ 1.125 million from 2,204 screens over the weekend. Given the challenging environment, the studio called the number “terrible”. Sony acquired the film for $ 8 million, so it doesn’t need to reach the blockbuster level to make a profit.
“The opening numbers are encouraging,” said Adrian Smith, head of Sony home delivery. “We are excited to see how the film plays out over time and how word of mouth comes out about the film.”
“The Broken Hearts Gallery” has placed Disney’s “The New Mutants” and Solstice Studio’s “Uninstall” on the domestic box office charts – though the latter two had a broader theatrical footprint.
“The New Mutants,” a badly reviewed superhero adventure, has yet to make its way into theaters and grossed $ 2.1 million over the weekend. “The New Mutants” is also spreading overseas, where it scraped $ 3.8 million from 36 overseas markets. After three weekends on the big screen, the film has grossed $ 15.3 million in the US and $ 29 million worldwide.
“Unhanged”, a road-res thriller starring Russell Crowe, remained stable over its fifth weekend, making a $ 1.5 million turnover over the three-day stretch. It increases domestic ticket sales to $ 13.8 million.
Movie theaters, hard hit by the plague, were seen in “Tenit” as a potential savior. Its sedimentary domestic gross shows that emancipation goes a long way for the exhibition industry. It will take longer than Christopher Nolan to bring filmmakers back to theaters.