After hitting a home run with his small Rogue SUVs and Rogue Sport, which are currently the second best-selling tireless vehicle in the country after the Toyota RAV4, Nissan has set its sights on the compact crossover market. Be careful, Kia!
What is it?
The 2018 Kicks is a flyweight CUV designed for the buyer with a budget willing to enter the cross market, a young single or a beginner pair that requires a low suggested price, high MPG and a certain amount of utility. Nissan's response, already proven in the market last year in Brazil and Mexico, is a small sports SUV that offers all that, with specifications that must compete intelligently with the competition.
Why it's important
Nissan saw the opportunity to bring more technology and higher performance to a new buyer market that, said vice president of product planning Michael Bunce, "has not had access to crosses in the past" . Bunce said that Nissan believes that the Kicks is an entry vehicle that will make that young buyer a future customer for Rogue, Pathfinder, Murano or Armada, the largest company. It is also an opportunity for the Japanese car company, which has traditionally followed Toyota and Honda in sales in North America, to bring a new car to the market without mbadive capital outlay. Nissan has been manufacturing Kicks cars in Mexico for the Mexican market, using an engine that already works on other models, and will increase production at that facility to serve the US. UU And Canada.
The four-door, five-door pbadenger is the company's first new model in eight years, but it has an appearance that will be familiar to family fans. The Kicks carries the Nissan "boomerang" headlights, the V-Motion grille and the family "floating roof" for the Rogue, Pathfinder and Murano SUVs. These are joined in the Kicks by a higher waist (designed to highlight the distance to the floor of the CUV) and arched fenders.
But the most dramatic feature of the vehicle may be its price: Nissan said it will launch the Kicks "below $ 19,000." that Bunce said the distributors had told him it would be "a game changer."
The entry-level CUV segment is not as competitive as the previous niches, but Kicks will have to fight for customers with the popular Kia Soul, Honda CR-V, Chevy Trax and the newcomer Ford EcoSport. But Bunce boasted that Kicks knocks out the competition with a clbad-leading cargo space, price and fuel economy, which has unofficial EPA ratings of 36 miles per gallon on the highway and 33 miles per gallon for combined use. in city and highway. 19659002] Details
The Kicks will be powered by the same 1.6-liter, four-cylinder engine that Nissan uses in its Versa sedan, but with a little more power (125 horsepower and 115 lb.-ft. of torque), coupled to your Xtronic Automatic Transmission. The vehicle will be sold in three cutting lines, going from Kicks S to Kicks SV to Kicks SR. The naked and bare base model will come standard with safety features such as automatic emergency braking and practical features like a roof rail. The SV and SR models will include substantially more, from Apple CarPlay and Android Auto to the remote start of the engine and the blind and rear spot traffic warnings. Nissan said the Kicks will be in dealerships in June 2018.