KU Announces Travis Goff as New Athletic Director – Kansas Jayhawks

LAWRENCE – The University of Kansas has selected Travis Goff to serve as its next athletic director, Chancellor Douglas Girod announced today.

A redacted copy of the contract is available here.

Goff currently serves as the assistant principal of athletics and assistant vice president at Northwestern University. In this role, he is a member of the executive staff responsible for all high-level decisions and is an athletic administrator for the soccer, volleyball and baseball programs. Before joining Northwestern, he served as associate athletic director for external affairs at Tulane University. Before that, he worked in athletic development at KU, where he also earned his college degree.

“Our search for an athletic director over the past few weeks resulted in conversations with several prominent candidates, which speaks well for KU on the national stage,” Girod said. “Travis stood out among the candidates because of his experience, his reputation as a man of integrity, and his demonstrated ability to connect with faculty, staff, alumni, and donors. I am especially impressed with Travis’s vision for KU. Travis understands the challenges we face and the changing landscape of college athletics. At the same time, he is well positioned to help us build on our recent successes in student-athlete health care, diversity and inclusion, and student-athlete academic achievement. The fact that he’s a Jayhawk is an added bonus and will certainly serve him well in moving the Kansas Athletics forward. “

Girod was mentored in the search process by KU alumni Linda Ellis Sims, Wayne Simien, Ray Evans, and John Ballard.

“It is truly an honor and a privilege to lead the next chapter of the Kansas Athletics, and I am extremely grateful to Chancellor Girod for his trust in me and our shared vision for the future,” said Goff. “With a long history of success, an unwavering partnership with campus leaders, and the unsurpassed passion of the Jayhawk fanbase, this is one of the humblest responsibilities and opportunities in college athletics. Our purpose will remain focused on fostering the academic, social and athletic development of our student-athletes; supporting our talented coaches and staff; connect with alumni and donors; and, most importantly, building a culture that allows 16 proud programs to compete for the Big 12 Conference and national championships while representing our department, our institution, and our community. As a native Kansan and Jayhawk alumnus, I am delighted to return to Lawrence with my family and to continue to make this department a source of pride for our entire university. I can’t wait to get started! “

Goff will begin his new role immediately.

Girod will introduce Goff to the KU community at a press conference on Wednesday, April 7 at 10 am at the Lied Center. The event will be streamed live on the Kansas Athletics home page. Attendance will be limited due to public health restrictions, and journalists interested in attending the event must RSVP online.


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