Krispy Kreme will give away a donut a day for a year to those who have been vaccinated, but not everyone thinks this is a nice deal.
The company announced Monday that customers who show a valid vaccine card at a Krispy Kreme store can receive a free glazed donut every day for the remainder of 2021 at participating locations. But critics say the offer excludes those who don’t want the vaccine. Others say that promotion is incredibly bad for your health.
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“We would like to show our sweet support to those who have received the COVID-19 vaccine,” the company posted on Instagram on Monday. “Starting today, take your COVID-19 vaccine card to a nearby Krispy Kreme store and receive 1 FREE original glazed donut. Haven’t had a chance to get a shot? This offer runs through the end of 2021.”
“Every person who goes out and gets that vaccine brings us that much closer to a post-COVID America, which we’re very excited about,” Dave Skena, Krispy Kreme’s chief marketing officer and global brand director, told NBC’s Kristen. Dahlgren on the weekend TODAY. “So if we can show our support with a tasty little snack, that’s what we want to do.”
But not everyone loved the idea of the giveaway, with some calling it discrimination against those who don’t want the vaccine. One Twitter commenter wrote that Krispy Kreme was part of the “indoctrination of American citizens.”
“I can’t believe that people fall into the trap of this propaganda,” another tweeted. “… amazing how many ignorant, weak and naive people are walking this planet right now … wasting their lives … reprogramming their DNA … all for a card showing they cooperated … and a donut. “
Krispy Kreme addressed the question about the vaccine, calling it “a very personal decision” and also offers a free donut and coffee every Monday through May 24, regardless of whether they received the vaccine.
But others were still concerned about the health effects of a donut a day as specified in the giveaway. One doctor noted that eating a donut a day could result in a 15-pound weight gain by the end of 2021.
“Hi @krispykreme, I love that you want to thank people for receiving the #covid19 #vaccine!” tweeted Dr. Leana Wen, an emergency physician and visiting professor at the George Washington University Milken Institute School of Public Health. “Every incentive helps and free donuts can help move the needle. However, donuts are a gift that is not good for your health if eaten every day.”
Kate Bernyk wrote an op-ed for NBC News and said the donut backlash is about embarrassing and embarrassing people about their food choices and their weight gain.
“I think for me, it wasn’t about the donut,” he said. I think it’s just another chance to judge someone’s choices or someone’s appearance. “
Krispy Kreme is not the first company to offer promotions during the pandemic. A New Jersey gym owner offers free memberships to people who don’t get the vaccine. Others offer the vaccinated discounted beer, popcorn, or game chips.
“Last week on St. Patrick’s Day, I was thinking about this, we gave everyone a donut in green,” Skena said.
Dr. Ashish Jha, a physician and dean of the Brown University School of Public Health, said that if a free donut leads to more people getting vaccinated, he agrees.
“Satisfied, @krispykreme is offering free daily donuts for those who have been vaccinated. If that sweetens the deal for them to get vaccinated, I agree.” he tweeted. “And right now, I’d rather not hear about donuts and weight gain. Pandemic, folks. Pandemic.”