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Kanye West wants to give the Alt-Right movement a makeover

Kanye West with MAGA hat in

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The rap designer helped design a collection of merchandise that encouraged blacks to leave the Democratic Party.

Check the Big Ideas babbling, like hydrogen powered iPlanes, that Kanye West voiced during his Oval Office meeting with Trump earlier this month and will find one that is really worrying and viable. "If it does not look good [pointing to Trump]We do not see each other well, "Kanye said." This is our president. He has to be the coolest, the pilot. "Kanye ended that meeting by treating Trump as one of his many famous or influential friends, and gave the President a pair of Yeezys.

Kanye has been everywhere lately, but has been unusually consistent with one idea: that he can remake the Republican Party in his image, at least from an aesthetic point of view. He created the Yeezy-Wearer-in-Chief, a MAGA hat redesigned with a new wing, plus several variations of the hat, including one worn by Jared Kushner that read "Travel Space Again." Earlier this year, Kanye created the conservative expert Candace Owens. look like one of your campaign models in the head at Yeezy's feet before a TMZ Apparition during which slavery called an election. Now, Kanye is working with Owens again, this time on a collection of products for something called Blexit, whose goal is to recruit black people for the Republican party.

"Blexit is a renaissance and I am blessed to say that this logo, these colors, were created by my dear friend and superhero Kanye West," Owens said. Page six. (Owens clarified about Twitter today Kanye helped create the 'X & # 39; and connected her to a designer for the fountain.) Owens debuted with the shirts at the Turning Point USA summit this weekend after what she describes as a week-long design process. Owens told Breitbart that she was stuck in a very simple design with an "X" before involving Kanye. "Kanye and I had been in constant contact for months," he said. "I showed him the Blexit design he had started creating. He paused for what seemed like ten unbearable minutes, looked at me, smiled and said, "You know the best designer of all time and you did not ask me for help?"

The new product designed in part by Kanye, a phrase that would normally cause overloaded web servers, is available on the Blexit site at this very moment. The resulting logo created with the help of the best self-proclaimed designer of all time is … a stick figure in the shape of an X. There is also an alternative logo, with each letter in "Blexit" spelled by this human form. figures torn from "Come Out" posters and bathroom banners. The colorful track with the dusty tones that West loves: "light salmon", a faded purple called "orchid", and a light blue "lagoon" nicknamed. According to Owens, the inspiration for the logo came from Kanye's recent trip to Africa. "The Blexit design reflects the deep harmony and humanity we feel in Uganda," he said. (It's not clear which trips around the world inspired the rest of the many, many existing sources of "human alphabet").

But it's not really important that the design is not original, or that the name of the organization looks like the product of a two-minute brainstorm. With Kanye, it is the source and not the result that matters; No matter how bad the clothing is, it is still important that Kanye has participated in the design process. We're talking about the same guy who sold a plain white t-shirt for $ 120, and he built the most publicized shoe line in the world on the back of unbearable kicks. Kanye moves units by sheer force of personality: he is, or maybe at this point I was, a beloved style icon that he could send to the fans running behind every garment he wore. If Kanye uses Yeezys, so do his fans. If Kanye uses a file Raf Simons bomber, someone will spend $ 47,000 on it.

Now, Kanye is trying to exert his influence on fashion to dress an organization that directs people towards the conservative movement, one that is actively trying to suppress the votes of the same people that Blexit is looking for. Kanye seems deeply out of touch with what is happening in politics and in the world in general, but if there is one thing he could still understand, it is optics. The Republican party has long been the party of layered buttoned shirts, oversized suits or cargo shorts, trucker hats and tank tops with American flag. Kanye wants it to be "the freshest, the fastest". He hopes that an attractive design can serve as a mask for the Bold lies promoted on the Blexit site. It is appropriate for Breitbart to describe him as "a marketing expert".

And at the end of the day, Kanye is much more concerned with vibrations and feelings than with anything that comes close to the truth. "When I put this [MAGA] against, "Kanye told Trump during his Oval Office meeting," it made me feel like Superman. You made us Superman, that's my favorite superhero, and you made a Superman cape for me. "Kanye knows that power clothes can impart, but the problem is that for these clothes to have any weight, people really have to want this , to go after him as they do with the Yeyeys of Kanye These garments and the logo that accompanies them are objectively ugly Evidence, perhaps, that Kanye is out of touch not only with this political moment.


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