It's time to say goodbye Justin Bieber. The Canadian pop star had internet users, media and other celebrities from around the world in a tizzy on Thursday, October 25, when photos of a man who appeared to be eating a side burrito emerged in line. However, it turns out that a resemblance of Bieber named Brad Sousa was responsible for eating the dish, and his outrageous act was part of a very elaborate deception.
Sousa was hired by a company called Yes Theory and flew from Canada to Los Angeles to participate in the trick, which included several engineering scenarios to go to viruses including the little burrito and an instance in which Sousa (dressed as Bieber) helped Grandmother to rent across the street.
"We wanted to demonstrate a point: this staging of a story, however ridiculous, can be done much more easily than most people can imagine," says a Yes Theory employee named Thomas Brag in a video recently posted on YouTube that explains the deception.
From there, the staff of Yes Theory, which normally produces videos intended to "find discomfort" and challenge "what society considers normal", transformed Sousa, who is already a convincing Bieber doppelgänger, into an unmistakable version of the winner of the Grammy.
Then, the team, including Yes Theory's founder, Zack Honarvar, went to a Los Angeles park, took the infamous pictures of burritos and sent them to various media outlets. After a slow start in Reddit, the images finally arrived at the main page of the site and then they were picked up by news publications, including Vanity Fair, who tried to verify the photos, and MY! News.
"Not a single person is questioning if that is really Justin Bieber," says Honarvar in the video.
In an interview with Canada Global newsSousa said that Bieber's manager, Scooter Braun, was satisfied with the joke. "He posted it on his Instagram," said Sousa.
Braun, who knew that the image was false from the start, shared the image on his Instagram page briefly, in an effort to discover who the perpetrators were. "I thought to myself:" A child is going to hit me and tell me who did this. "Within 30 seconds of publishing it and eliminating it, his manager hits me!", He explained through a video of Instagram
And although the singer "Baby" has not responded to the image, has the seal of approval of Braun. The music producer said: "It's very funny."
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