Boyega wrote, “His decision to change his campaign in China using his concepts and without a local brand ambassador to me without my consent or prior notice was wrong,” adding that the film had given his personal story and his family Celebrated friend.
“Although many brands use different types of global and local ambassadors, rejecting someone’s culture in a way that I can’t do anything like that,” he said.
The original version, titled “London Gent”, shows Boyke passing through Peckham, a neighborhood in London, where he grew up, rides a white horse with a young man on a bicycle and dances at a party.
Joe Malone used similar visual elements in an advertisement featuring Liu.
Estée Lauder did not immediately respond to requests for further comment.
Joe Malone London said, “We apologize if there was a mistake in the local execution of the John Boyega campaign.” “John is a tremendous artist with great personal vision and direction. The concept of the film was based on John’s personal experiences and should not be repeated.”
Boyega also made headlines earlier in September for calling on Disney to treat his “Star Wars” character, Finn.
Finn, a former Stormtrooper, played a pivotal role in the first film of the franchise’s latest iteration, but then became a background character as the following films focused more on Ray and Kyo Ren played by Daisy Ridley and Adam Driver.
CNN has contacted Disney for comment.
Boyega has been an important voice in recent Black Lives Matter protests, making an emotional speech at a demonstration in London in June.
While marching in solidarity with protesters in the United States, he told thousands of people that it was time to demand racial equality.
“Black life always matters,” Boyge said at the rally. “We’ve always been important. We always mean something. We’ve always succeeded regardless. And now is the time. I’m not waiting. I’m not waiting.”