With his album KOD obtaining 64.5 million transmissions in its first 24 hours in the US. UU., J. Cole set a new record in Apple Music for most album transmissions in 24 hours, eclipsing the views of Drake by almost one million transmissions, according to Apple, while his album recorded a record of 36.7 million first-day broadcasts on Spotify in the United States
Apple Music subscribers broadcast more hip-hop on average than Spotitel's more than 71 million paid subscribers; Cole now owns seven of Apple's ten most-transmitted songs in a 24-hour period.
Helping Cole breaks Drake's record is Apple Music's subscriber base, which now has 40 million paying customers. When Views was launched in 2016, Apple Music counted approximately 13 million paid subscribers.
Apple Music subscribers also broadcast more hip-hop on average than Spotify's more than 71 million paid subscribers.
good performance shows how the broadcast is helping some artists succeed without traditional recording agreements. Cole launched his own label, Dreamville Records, in 2007 along with his old manager Ib Hamad and has since signed half a dozen artists for the printing press. In 2014, Dreamville signed a distribution agreement with Interscope, and Cole himself brought his solo efforts to Dreamville / Roc Nation / Interscope after his agreement with Columbia ended after the release of his third album, 2014 Forest Hills Drive in December 2014.