It’s hard to get excited about new laptops and GPUs when supplies are scarce

RTX 3060 TI.

RTX 3060 TI.
The image: NVIDIA

If you believe the rumors, AMD And NVIDIA CES was about to deliver a bunch of shows stopping the announcements. There are rumors that Nvidia is going to announce RTX 3080 Ti or RTX 3070 Super. There are rumors that AMD was going to launch its RX 6700 by the end of this month. Even Intel was quiet about the status of its discrete XE GPU, though it still had a glimpse of announcements about the new Cpu for desktop And The laptop. Laptop manufacturers seemed more confident about their ability to meet demand, at least in the next few months. Availability. What follows is how well each company has planned its production schedule to keep stock on the shelf – and, well, I’m not feeling completely convinced with it Adjacent chip shortage and all.

During a typical CES year, we may have heard more about these MIA graphics cards, but if teasing potential buyers if there is a good chance they will wait a long time for the launch date to get one? Not a great idea. Both AMD and Nvidia announced all the biggest and best accessories before the new year, so there really wasn’t much left to announce that it would add excitement.

mostly AMD’s 50-minute lead role Ryzen was taken with testimonials from CEOs of other companies praising CPUs and how they benefited their businesses. It’s no secret that AMD has some good processors, graphics cards too. But it seemed that AMD’s Raizen 4000 series processor received much fanfare last year. Perhaps it was because some unique laptops, such as Asus ROG Zephyrus G14, They will have the first. Or it was the first time AMD had a strong, viable alternative to Intel’s mobile processors, even though the company made the mobile processor years ago.

This time around, it felt AMD shining on the specs of its new mobile processor, and even its performance compared to the previous generation and Intel counterparts. The only announcement regarding the graphics card was AMD’s mobile version of its new RDNA 2 card, which will be released sometime in the first half of 2021.

Nvidia’s formal CES announcement was smaller and more vulnerable than AMD. The only desktop GPU announced was the RTX 3060, which inspired many Watching stream on youtube to type out of stock In the chat. It was also largely coming to the RTX 3080, 3070, and 3060 laptops, so the announcement was not so big when it hit. It was expected more or less.

Nvidia announced that some games are getting DLSS and ray tracing, and talked about the resistable bars on its 30-series cards — AMD’s response to Nvidia and AMD’s smart access memory boosting frame rates in some games For – but nothing happened. (Enabling the option on 20-series cards would certainly be good because it is difficult to meet anyone other than the 30-series scalpers.)

More interesting tidbits came in the form of a Q&A roundtable with AMD CEO Lisa Su, In which only a select few press were invited. Dr. According to Ian Kress, a lot of questions revolved around supply and demand. Su told attendees that the chip shortage is “the result of a demand-focused environment rather than manufacturing issues.”

Su continued that he did not believe AMD’s market share would decline, but the increased demand has not only pressured foundries to produce more chips but also made the issue of sourcing raw materials – Su Said can continue through 2021. For end-users and OEMs, these companies have prioritized logistics among how many chips, but Su assured that getting more chips into consumers’ hands is AMD’s top priority.

Speaking on 19th Annual JP Morgan Tech Auto Forum Conference On January 12, 2021, Nvidia also addressed the chip shortage, saying it expects inventories to “stay lean” in both online and physical retail markets by the end of March 2021. Nvidia CFO Colette Cress said, “Our overall capacity has not been able to meet the overall strong demand that we have seen.” Interestingly, Cress said that crypto miners have not played a large part in the demand for the GPU that is currently underway.

In some of our own discussions with laptop vendors over the past week, most stated that there would be enough new products to supply demand during the first buying wave. Still speaking with Acer, a spokesperson told us that supplies may be tight after the initial wave. So again, a similar issue is going on with laptop vendors as with chip makers. (Laptop vendors require chipmaker parts.) In contrast, an MSI spokesperson told us that supply should not be an issue for their new laptop because it has incoming shipments on a weekly basis. For how many weeks those shipments have been scheduled, MSI said no.

Logically, once supply and demand also begin, it may be a while before consumers see the products they want to start to fill the shelves. Many companies prefer to ship their products via sea freight because it is cheaper, but usually takes a month or more before arriving at US ports. Shipping via air is certainly faster, but much more expensive, and depending on weather conditions across the country as we move into winter, some regions may experience more delays than others. (My stint working in the semiconductor industry did not take long to figure out which shipping part is probably the most important.)

But while a lot of us hardware enthusiasts are feeling somewhat unholy after this week’s CES announcements, it’s probably best that AMD and Nvidia haven’t raised our hopes too much – save the big GPUs And when they announce, some more land will be harder. I am expecting a supply of the RTX 3060 GPU before it runs as fast as all the others. Scalpers will likely continue to make the supply / demand situation worse and stay away from legal PC builders and parents are still trying to get a new laptop for their child’s virtual school. Crypto miners will have a tough competition to acquire any and all cards. This is the cycle of silicon life at this time. The only thing we can do is if we don’t need Be patient with a new GPU, CPU, laptop or whatever.


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