From the flagship Apple Store in Los Angeles–small traces for the brand new iPhone eight, a giant distinction from yr’s previous when folks camped out for days to be first. Jefferson Graham reviews on #TalkingTech.
Jefferson Graham, USA TODAY

LOS ANGELES —The iPhone eight and eight Plus are hits. Huge ones. Really.

As Apple fan girls and boys collect to face exterior Apple Stores hoping to be the primary to nab the coveted new iPhone X, which works on sale Friday, Apple CEO Tim Cook tried convincing skeptical badysts that his clients love the iPhone eight and eight Plus. Honest.

Three badociates who’re every getting $250 to carry somebody’s place on the #iPhoneX line at Apple’s flagship retailer in San Francisco.

— Elizabeth Weise (@eweise) November 2, 2017


The eight and eight Plus arrived September 22 to typically optimistic evaluations from critics, although many famous the pair was more likely to get overshadowed by the X’s later launch. During their earnings reviews, cellular phone carriers complained of anemic curiosity, as a result of the telephones have been so much like final yr’s 7 and seven Plus.

More: iPhone eight appears to have an iPhone X drawback. Awkward.

More: Don’t need an iPhone eight or iPhone X? There are loads of alternate options

More: Apple gross sales will get a lift from eight days of iPhone eight



Cook was having none of it. Sales “exceeded our expectations,” he stated. “Since the iPhone 8 and 8 Plus began shipping, they became our two most popular iPhone models and have been ever since.”

Anecdotes and badysts have been far much less smitten by demand for the eight and the larger eight Plus, elevating questions on Apple’s uncommon technique of releasing three new telephones in a single season. When the iPhone eight went on sale Sept. 22,  only a handful of parents waited in line and it was simple to get a web based order. 

The iPhone X, in distinction, has all of the makings of a craze: pre-orders for the X offered out inside minutes,  present orders are backlogged 5 to six weeks and fans camped out in San Francisco and New York the night time earlier than the telephones hit retailer cabinets. 

The lure: the iPhone X is the primary iPhone to get a serious re-design since 2014’s iPhone 6, and is touted by Apple because the state-of-the-art cellphone providing tomorrow’s know-how, with facial recognition to unlock the display and an edge-to-edge OLED display providing brighter and richer colours.



Show Thumbnails

Show Captions

Last SlideSubsequent Slide

Apple’s final quarter included eight days of iPhone eight and eight Plus gross sales, which helped increase gross sales to 46.6 million units from 45.5 million.

But was it a success or a dud? 

Cook was requested a number of occasions on the decision to supply enter in regards to the combine, together with how the iPhone eight offered in comparison with different iPhones within the present quarter.

“I’m not going to talk about the mix,” Cook stated. “We have three new iPhones for the first time. People will look at them and decide which ones they want.”

As Cook was speaking to badysts, the primary iPhone X’s have been promoting in Australia, the place, Cook reported, there have been “several hundred” folks standing exterior Apple Stores hoping to purchase the items.

“Until you get all of the (phones) out there, where customers have the ability to demo them, any kind of mix discussion is very early. We’ve never done a staggered launch before. We’ll see what happens.”


Follow USA TODAY’s Jefferson Graham on Twitter, @jeffersongraham

Read or Share this story: