Even with the approaching arrival of the iPhone X, 13 million shoppers purchased a brand new iPhone 7 within the third quarter.
Analyst agency Cbadys provides a brand new breakdown of the 46.7 million iPhones that Apple reported promoting in its This fall monetary interval.
With 13 million iPhone 7 shipments, final 12 months’s flagship, which Apple not too long ago discounted, was the biggest-selling telephone within the calendar third quarter, adopted by the iPhone 6s’ 7.9 million models shipped.
Apple additionally offered 11.eight million iPhone eight and iPhone eight Plus models within the quarter, properly in need of the iPhone 7 and iPhone 7 Plus, which exceeded 14 million models of their first quarter of availability.
Still, regardless of solely having launched in the midst of the quarter, mixed iPhone eight and iPhone eight Plus gross sales outperformed Samsung’s Galaxy S8 vary, which reached 10.three million in the identical interval.
Apple shipped 6.three million iPhone eight Plus units versus 5.four million iPhone eight fashions, making this the primary time shoppers have purchased extra of the bigger mannequin in a single quarter, Cbadys notes.
After the iPhone 7 and iPhone 6s, the highest 5 best-selling telephones have been Samsung’s Galaxy J2 Prime and the Oppo A57, which each reached 7.eight million models, and Oppo R11 with 7.2 million models.
Worldwide shipments have been 375.9 million, up 5.9 p.c on the third quarter final 12 months.
Apple reported three p.c year-over-year progress in shipments within the quarter, which in keeping with Cbadys badyst Ben Stanton was due largely to older iPhone fashions, together with the iPhone 6s and iPhone SE, which noticed an uptick within the quarter.
“The iPhone 7 additionally shipped strongly after its value minimize in September. Apple grew in Q3, but it surely was these older, cheaper fashions that propped up whole iPhone shipments. Apple is clearly making a portfolio play right here.
“With the launch of the iPhone X, it now has 5 tiers of iPhone and delivers iOS at extra value bands than ever earlier than. This is a brand new technique for Apple. It is aggressively defending its market share, but it surely won’t compromise its inflexible margin construction to take action,” stated Stanton.
Samsung total is by the most important smartphone vendor, delivery 82.eight million smartphones for the quarter, giving it a 22 p.c share of the market. Its shipments grew eight.2 p.c 12 months on 12 months. Cbadys notes Samsung’s J-Series, that are in style in India and the Middle East, drove its progress. Samsung additionally shipped four.four million Note eight telephones.
Xiaomi, the fifth-largest vendor, noticed a large 87 p.c progress in shipments to 28 million models for the quarter. Shipments from the third-largest provider, Huawei, additionally grew a powerful 17 p.c to 39.1 million models.
Stanton notes that Samsung has misplaced its edge in shows now that Apple, Google, Huawei and others have new telephones with 18:9 shows and skinny bezels.
“As the battleground on the excessive finish strikes towards AI and AR, Samsung is behind, and must meet up with opponents reminiscent of Huawei and Apple,” he stated.
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