TF Securities analyst Ming-Chi Kuo estimates that Apple pre-ordered a combined iPhone 12 and 12 Pro of 7 million and 9 million at launch weekend, with the iPhone 12 Pro Max and Mini starting to sell in November These numbers will increase.
In a note to investors on Monday, Kuo said that the iPhone 12 and iPhone 12 Pro match the performance of the entire iPhone 11 line in 2019 alone. Apple is estimated to have sold between 10 million and 12 million iPhone 11 series devices during the launch weekend. 2019. Sales of the two new models reached an estimated 1.7 million to 2 million units in 24 hours, from 500,000 to 800,000 iPhone 11 units recorded last year.
“The iPhone 12 Pro pre-order defeated our expectation because Apple Core fans have an early preference for high-end models, strong demand in the Chinese market and peak season demand in the US and Europe,” Kuo writes .
Kuo is not expected to match the upcoming iPhone 12 Mini and iPhone 12 Pro Max to the iPhone 12 and 12 Pro, but a total of 12 Series pre-order sales toward the pre-order “Super Cycle” heights for the two remaining 2020 models Can push.
Analysts are modeling between 30% and 35% of iPhone 12 series shipments in the fourth quarter for both the iPhone 12 and 12 Pro. The pint-sized iPhone 12 Mini and super-sized iPhone 12 Pro Max are estimated to hit 10-15% and 15-20% respectively.
Kuo previously introduced the iPhone 12 Mini to increase a large portion of shipments, but the lack of dual SIM support and the handset’s small display are leading to a muted response from the crucial Chinese market. However, China is showing intense interest in the more expensive iPhone 12 Pro.
Kuo writes, “Among the reasons for strong pre-order demand in China is 1) demand transfer of high-end models due to the Huawei ban, and 2) the more popular 5G infrastructure.”
Announced at a special event last week, the iPhone 12 lineup has a plethora of upgrades, including a refreshed design, powerful A14 bionic system-on-chip and 5G support. This latter feature is likely to go on sale in 2021.
Apple debuted the iPhone 12 pre-order last Friday, ahead of a wide release released on October 23. Pre-orders for the low-end iPhone 12 Mini and the top-end iPhone 12 Pro Max will begin on November 6 and reach the customer’s hands in a week. Later.