The entertainment industry has had many attempts to put it directly into the action of a show, using technology such as virtual reality, 3D and high resolution screens.
Intel CEO Brian Krzanich sought Monday to take those ideas a step further during an opening speech at the CES Tech Show in Las Vegas. He presented a handful of immersive media concepts using camera arrays powered by Intel to capture much more than one scene or sports field.
"It will transform the consumer experience in almost all areas: retail, travel, advertising, entertainment, education, even medicine," he said of immersive media. "The real opportunity is to use data to produce and deliver the most realistic and immersive content possible."
While these concepts are likely to require enormous amounts of computational power and are likely to result in higher production costs, they have the potential to change the way we experience movies and sports, and we could provide filmmakers with new ways of telling stories.
Krzanich showed a crowd at the Park Theater at the Monte Carlo resort how Intel uses dozens of high-definition cameras located around a football field to capture just over every angle of a work, allowing broadcasters to provide summaries from the point of view of anyone in the field.
With this technology, viewers can see a game in virtual reality from any point of view they want, with fantasy statistics superimposed on their screens. These 360 degree views are created using so-called volumetric data, populated by voxels, which are pixels in a 3D space.
"The specialty comes from being the player," Tony Romo, the former Dallas Cowboys quarterback and CBS announcer, said on stage about the technology, called True View. CBS also owns CNET.
Intel plans to bring this technology next to the Winter Olympics, allowing people to watch 30 events live and on demand in virtual reality.
Krzanich also showed the public a video of the new Intel Studios in Las Angeles, in which a western was filmed using a matrix of 100 cameras to capture every angle imaginable for a scene. Those angles were spliced together to create an action sequence that included fast and sweeping camera movements, reminiscent of "Matrix" movies. But if a director decided he wanted to show a different perspective, even if it were a horse, he would be able to use the video already captured from a shot.
Despite the encouraging tone of Krzanich's immersive media presentation, he began his speechcalled that were revealed last week and affected computers that use Intel, ARM and AMD chips.
"Our main objective has been to keep our customers safe," he said. "We have not received any information that these exploits have been used to obtain customer data."
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