Intel Gets Ambitious in PC Graphics with Hiring of AMD Exec | News & Opinion


Is Intel entering into PC graphics playing cards?

The firm’s newest rent strongly suggests so. On Wednesday, the chip maker introduced it employed former AMD government Raja Koduri to develop “high-end discrete graphics solutions” for Intel.

Koduri was chief architect of AMD’s Radeon Technologies Group, which is greatest recognized for growing gaming graphics playing cards. He’ll now lead Intel’s newly shaped, however mysterious “Core and Visual Computing Group.”

Intel declined to say whether or not any of those graphics options would contain gaming. But they will be designed for a “broad range of computing segments,” in response to an organization badertion.

Koduri’s work may even concentrate on increasing Intel’s badysis in not solely graphics and imaging, but additionally synthetic intelligence and knowledge middle tech.

Raja Koduri

None of this bodes effectively for AMD and Nvidia, which dominate the devoted PC graphic playing cards house.

The graphics playing cards from these firms should not solely well-liked with avid gamers, however are being utilized in knowledge facilities. Nvidia, as an example, has been promoting GPUs to energy supercomputers and A.I. machine studying expertise, which has helped drive the corporate’s revenues.

At the identical time, graphics expertise is changing into extra very important with the rise of digital actuality headsets just like the Oculus Rift.

Intel’s want for the tech was underscored earlier this week when it partnered with AMD’s Radeon group to construct a devoted GPU in an upcoming Intel processor for gaming laptops.

Koduri is coming to Intel with over 25 years of expertise in visible computing, together with in PCs, sport consoles and shopper units. Prior to becoming a member of AMD, he labored at Apple as director of graphics structure.

Koduri addressed his upcoming position change on Twitter, and stated he was “beyond excited” about his new place.

It can be a large understatement to say that I’m past enthusiastic about my new position at Intel. I have never but seen something written that groks the magnitude of what I’m pursuing. The scale of it isn’t even remotely near what I used to be doing earlier than. Will say extra when prepared!

— Raja Koduri (@Rajaontheedge) November 9, 2017

A memo Koduri wrote to AMD workers about his departure was additionally obtained by UK tech publication Hexus. In it he stated: “I feel more and more that I want to pursue my pbadion beyond hardware and explore driving broader solutions.”

Intel declined to supply particulars behind its new Core and Visual Computing Group. However in a press release, the corporate’s chief engineering officer Murthy Renduchintala stated of the hiring: “We have exciting plans to aggressively expand our computing and graphics capabilities.”

Ishan Dutt, an badyst at badysis agency Cbadys, stated he would not count on any precise merchandise from the brand new Intel group for a while. The firm’s hiring of Koduri is extra of first step to construct a big group with the best experience.

However, he known as the hiring a “strong statement of intent from Intel.”

Intel has somebody and one thing that they will coalesce a lot of completely different initiatives in,” Dutt stated. A.I., graphics and visible computing are all “key competitive battlegrounds” for Intel that it desires to construct a stronger strategy to, he added.

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