Several users reported seeing the change in their profiles on Tuesday, with the number of likes replaced by the phrase “and others.”
While followers wouldn’t be able to see the total number of likes a post received, the account owner still could, Instagram said at the time. Users can click to see a full list of accounts who liked the post, but they wouldn’t be able to see a number that highlights how many people liked it.
Instagram framed the move as a way to help reduce pressure to accumulate likes on the platform. Likes, which appear as hearts on Instagram, are often used as a measure of popularity.
– CNN Business’s Kaya Yurieff contributed to this report.