Budweiser is already taking steps to ensure that when humans finally reach Mars, their beer is the preferred drink on the red planet.
Anheuser-Busch announced in a statement that it will send part of its barley on board a rocket to spend a month on the International Space Station. After your month at the ISS, the interstellar barley will be sent back to Earth to be studied.
The brewer says these are some of the key steps to better understand how their ingredients react in microgravity environments. The key ingredient will take off on board a SpaceX cargo delivery mission on December 4 from Cape Canaveral Air Force Station.
– BudweiserUSA (@budweiserusa) March 13, 2017
"Budweiser is always pushing the limits of innovation and inspires us in the collective American Dream to reach Mars, "said Ricardo Marques, Budweiser's vice president, in a press release. "We are excited to begin our research to brew beer for the red planet."
Anheuser-Busch says it will ship 20 of its barley seeds packaged in Space Tango CubeLabs. The company says it hopes the research will obviously help prepare a beer for Mars, but that it provides information on the production of barley on Earth.
Some of the planned experiments will study the barley when it is exposed and its germination.
"The seedlings will be in orbit for about 30 days, before being returned to the ground for the Budweiser innovation team to badyze," says the brewer, "laying the groundwork and plan for the next step of Budweiser to prepare the beer of the future. "