Home / World / Impossible Foods’ plant-based ‘meat’ available in Singapore via Deliveroo from May 21 | Eat/Drink

Impossible Foods’ plant-based ‘meat’ available in Singapore via Deliveroo from May 21 | Eat/Drink



Hamburgers with empanadas of vegetable origin of impossible foods. Consumers in Singapore can order dishes made with Impossible Foods products starting on May 21 at Deliveroo. - Image courtesy of Impossible Foods through TODAY
Hamburgers with empanadas of vegetable origin of impossible foods. Consumers in Singapore can order dishes made with Impossible Foods products starting on May 21 at Deliveroo. – Image courtesy of Impossible Foods through TODAY

SINGAPORE, May 16: Vegans, vegetarians and those who have a taste for plant-based foods will soon have more options when ordering meals online.

As of May 21, the food delivery company Deliveroo partnered exclusively with the US food company Impossible Foods to offer dishes and meals made with their plant-based products.

They will be on the menu of eight restaurant brands with a total of 33 points of sale in Singapore, namely: Fatboy's Burger Bar, FatPapas, Omakase Burger, Oriole Coffee + Bar, PappaRich, PS Cafe, Three Buns and Wolf Burger.

Impossible Foods develops meat alternatives based on plants.

Deliveroo general manager Siddharth Shanker said: "We have seen an increase in the demand for vegan or plant-based options in the last two years."

Orders for vegetarian or vegan restaurants on their platform increased from 7% in 2017 to 10% in January of this year.

Diners in Singapore have also been receptive to Impossible Foods meat substitutes so far, Deliveroo said.

Impossible Foods launched its plant-based meat in Singapore in early March by partnering with eight restaurants, including Potato Head, Gordon Ramsey's Bread Street Kitchen and Cut by Wolfgang Puck.

The restaurants serve dishes that contain the certified kosher and halal meat of Impossible Foods.

Deliveroo noted that four restaurants have seen an average 15 percent increase in customers since they began serving Impossible Foods.

Mr. Shanker said: "The introduction of Impossible Foods at Deliveroo fits our strategy to offer more plant-based foods with less environmental impact."

Impossible Foods is known for its impossible burger, made primarily from soy and potato proteins, coconut oil and sunflower oil.

The company genetically modifies the yeast and uses fermentation to produce an iron-containing molecule called heme, which creates the flavor of the meat and gives the empanada its red color.

The Impossible Burger is said to be more respectful of the environment than one with a conventional ground beef patty, since it requires less water and soil to produce while emitting less greenhouse gases and water contaminants.

On the most recent development, Impossible Foods' international launch director, Jordan Sadowsky, said: "With almost half of the global consumption of meat from Asia, it has been a priority for us to find more ways to expand in the region."


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