People around the world are finding different ways to relieve stress during the coronavirus epidemic. Some have tried running, gardening, doing puzzles, cooking – but what about screaming?
Promoting Iceland, which encourages tourism to the country, is encouraging people to scream to remove disappointment. And even if you can’t travel to Iceland to do it, you can shout in your device and your voice will be broadcast throughout the Icelandic countryside.
A website for the advertising campaign shows yellow loudspeakers playing the screams of people around the world in front of peaceful scenes such as glaciers, caves and waterfalls. A button at the top of the site invites users to engage with the phrase, “Tap to scream.”
“You’ve done a lot this year and it seems like you need the right place to address your frustrations,” says Promot Iceland. “Somewhere big, huge and untouched. Looks like you need Iceland. Record your scream and we’ll release it in the beautiful, wide-open spaces of Iceland. And when you’re ready, put it out for real.” Come on. ” It will be better, we promise.
According to a news release, the speakers are located at seven locations across Iceland, including Wiey in Reykjavik, Grindavik, Fstarfjall, Skögerfoss, close to Giupivogur, at the bottom of Slafsjajukul, Kawalashamarsvaki and Roussaand’s pavements by Roussa. Those who participate receive a video of their scream as it airs from one of the stunning locations.
“Long-lived indoor, loneliness, endless teleconferencing and disruption of daily life, as well as restrictions on travel between countries, have increased people’s stress,” Propaganda Iceland said. “The expedition is intended to highlight the advantages of Iceland as a destination.”
A physician and mental health consultant, Zoe Aston also offered shouty tips to those wishing to participate. Some of her advice includes choosing which type of scream to use – volume, word, or breath – standing your feet hip-width apart, bending your knees slightly, relaxing your shoulders, screaming from the bowels. And follow your instincts.
The campaign is light-hearted, but the publicity Iceland still wants users to take mental health conflicts seriously during the epidemic.
“It’s a starting point,” Aston said. “If you need mental health support, it is important that you seek professional help.”