The debut album of the virtual band Gorillaz turns 20 today (a fact that I will try to forget immediately), and in celebration the group will hold the usual anniversary celebrations: album relaunch, sale of new merchandising and, according to NME, selling NFT.
This news has Broken I.
At this point, it is quite clear that NFTs are a thorny environmental problem; While it can be difficult to calculate exactly how bad they are in terms of carbon emissions, the picture is not looking good. In general, watching the NFT news stream, it has been easy to entice people to participate in a market that is causing real harm to the world: “Well, Brand, I hope it was worth setting the Earth on fire with this trick? of marketing?” Turns out, it’s not that much fun when someone you really like is doing it, especially if that artist has already done it. a complete album on ecological destruction.
I don’t want to sound like I’m trying to cancel Gorillaz, or say it’s bad for artists to make money. Artists should be paid more for their work, and I am totally in favor of them trying to invent new things to sell to fans willing to pay. But NFTs come at a cost that’s hard to justify, and seeing a band that I apparently like to ignore has left me sitting in a Melancholy hill. And I am not All alone – There have been many other fans who expressed their disappointment on Twitter. It probably didn’t help that his eco album was called Plastic beachand are reportedly working with a company called Superplastic to sell the NFTs. Life comes to you fast.
If you are an artist, here is a Song 2 to repeat:
The NFT market has grown,
As the eight-figure auctions have shown.
The total price is
A worse climate crisis
For art, you pretend you own it.
– Limericking (@Limericking) March 15, 2021