Hulu is starting the monthly price of its live TV streaming package from $ 54.99 to $ 64.99 starting December 18, a series of price increases by online video services that offer cable and satellite TV options. The increase will apply to existing and new customers.
Hulu + Live TV started at $ 40 per month in mid-2017, but was $ 54.99 per month as of December 2019. The new $ 64.99 monthly price is for packages with more than 65 live channels, and access to Hulu’s ad-supported library on-demand. Shows and Movies.
Hulu also offers a live TV plan with free entry to the streaming library. The price of this package will increase from $ 60.99 to $ 70.99 per month. Hulu also has a live TV plan without a streaming library, increasing from $ 53.99 to $ 63.99.
Hulu sent notices of the upcoming price hike to existing customers and confirmed the change on its website yesterday. The cheapest plan that only includes an ad-supported streaming library, with no live channels, will be at $ 5.99 per month. The no-ad version will remain at $ 11.99. By comparison, Netflix’s plans range from $ 8.99 to $ 17.99 a month after the price increase last month.
The majority owner of Hulu is the Walt Disney Company. Comcast has a 33 percent stake in the company, but Disney has full operational control since May 2019.
Price rise all around
Hulu’s latest price increase is in line with YouTube TV, which has increased from $ 35 in June to $ 35.99 from June 2017. AT&T TV now starts at $ 55 per month, while FuboTV’s family plan starts at 64.9.99 per month. Sling TV starts at $ 30 a month.
Periodic price increases have been an unfortunate fact of life for cable and satellite TV subscribers for decades. Customers can still save money using the streaming service – AT&T, for example, charges an average of $ 130.55 per subscriber each month on DirecTV and its other premium TV services. But streaming price increases are upsetting customers, as Hulu’s latest price hike is a response to the show.
TV providers usually increase the price at the rising cost of programming. But some of the big TV providers have made full use of that programming themselves, so they cannot completely disregard responsibility for price increases. For example, Disney owns ESPN, ABC and other channels found on Hulu and other TV services.
Channel lineups and add-ons can vary greatly from feature service, so it is advisable to examine various live-TV options before settling on a streaming service. Although price increases reduce the desirability of streaming services, online platforms undeniably offer advantages over cable and satellite in terms of choice and flexibility. Customers have more options in online streaming, are easier to cancel and switch to another service, and pricing is usually more straightforward with one exception, as is AT&T TV.