I look toward the display case, surrounded by a marble countertop. Large flat screen screens hang above, showing the merchandise, but I want a closer look.
As I lean forward, the soft white glow of the lower cabinet illuminated by the gray tile floors illuminates my Nike shoes. The mixture of accents of marble, stone, glass and wood gives the space a serene, almost sterile appearance.
No, I'm not in an Apple store looking at an Apple Watch or iPhone X. Actually, I'm two and a half miles east of the Las Vegas Convention Center, spending my second day at CES at the Jardin Premium Cannabis Dispensary .
And I'm here for work. I swear.
Jardin and other local marijuana dispensaries expected an increase in traffic last week, as more than 180,000 CES attendees flooded Las Vegas, where recreational weed is now legal. I wanted to see where convention attendees who smoke marijuana could get their boat during the week.
In the middle of my tour, my attention falls on a flat screen mounted on a silver support. It is part of a video booth that records a short animation of a particular client and sends it to that person's email address as a GIF file. There is even a Jardin background to pose in front of, like the backgrounds found during parties at Las Vegas nightclubs.
But the video booth is more than an opportunity for a silly memory: it's a way for Jardin to win over a possible new regular customer.
"Now they record their emails and we can use them for our marketing campaign," said John Kent, Jardin's inventory curator, as he writes his own information as an example.
Jardin reaches such an extreme in part because, like others in the legal marijuana business, it often falls short on Google's search results or on social media lists such as Facebook or Twitter.
Underline the thin line that technology companies have to navigate with these businesses, since marijuana remains illegal in the eyes of the federal government, even if it has become legitimate in a number of states. That forces weed companies like Jardin and the neighboring Essence and Reef to adopt more creative approaches to attract the attention of consumers.
The online challenge is well documented. Canna Ventures, a marketing firm for marijuana companies, wrote in a blog post last May that marijuana and Google were "a couple made in hell." Nevada's laws make it impossible for marijuana companies to use services such as Google AdWords and social media tracking, which have helped startups in other industries grow.
"Google does not allow marijuana ads either on the screen or in the search [via our AdWords policies] because the product is illegal at the federal level," Google spokesman Alex Krasov said. "This policy is the same on the publisher's side [AdSense]."
Jardin, meanwhile, gets most of its online traffic from text message bursts and has a healthy database of numbers. First-time clients in Jardin register a profile in the dispensary, with a name and a telephone number, similar to that of certain services on the website.
"We just wanted our information to be more available," Kent said. "We allow ourselves to be exposed and discovered, and hopefully, like the philosophy of Steve Jobs, we want to offer the best product and the best service the market has to offer."