Disney + will increase its monthly price to $ 7.99 on March 26, but customers can act now to pay less for an entire year.
Disney + launched in November 2019 for $ 6.99 a month despite competitors targeting well above the $ 10 range. Now, Disney is increasing the price by $ 1 on each of its subscriptions to offset the costs of new productions.
The change will take effect on March 26, but if you buy an annual subscription on March 25, it will lock in the lower price. On March 25, the one-year subscription costs $ 69.99 and will increase overnight to $ 79.99 to reflect the price change.
Existing customers can switch from a monthly subscription to an annual subscription through their account settings page. There is also the option to purchase an annual Disney + gift card on the website.
Those who get Disney + through a package with Hulu and ESPN + will also see a $ 1 price increase. Since there is no annual subscription for this package, customers will not be able to take advantage of prepaid.
Disney + now has more than 100 million subscribers, so the $ 1 per month increase will add $ 100 million to your monthly income overnight. The price change is meant to address the sheer amount of content promised by the platform for years to come.