The elf on the shelf meme has taken the 2020 holiday season with its name in the name of the storm and is posting decorations in inventive new ways for the meme challenge.
Comedian Amy Schumer made one of the most viral posts featuring Heidi Klum, Orlando Bloom, Rumer Willis and myself. She posted the epic, “Klum on Bloom on Room on Zoom.”
The Elf on the Shelf tradition started back in 2005 when Carol Ebersold and her daughter Chanda Bell self-published a small Scout Elf book with a special box called “The Elf on the Shelf: A Christmas Tradition”. In an interview with “The News with Shepard Smith”, Bell said the tradition is like a “simple game of hide and seek”.
Bell said, “The elf watches us during the day, informs Santa at night, and before the children wake up, the elf returns from the North Pole and arrives at a different place in the house.” “They walk around the house, they connect with families, hopefully they have lots of joy and lots of fun.”
Bell cleared up some misconceptions about the popular Scout Elf, the first being that the elves are not mischievous. Second, Scout Elvus cannot talk to humans. In fact, they only talk at the North Pole. Third, Bell said that families do not buy Scout Elves, they adopt them. Since 2005, more than 14.5 million Scout Elves have been adopted worldwide. Finally, Scout Elves are magical creatures from the North Pole like Santa, so they do not get human diseases and do not need to quarantine during the Corono Virus epidemic.
“Actually elves are only a weakness, and that they can’t be touched by humans, it’s like kryptonite,” Bell said. “They will lose their Crimson Magic, it’s too bad for them.”
Bell is the co-CEO of the Lumistella company along with her sister Krista Pitts. His company owns the “Elf on the Shelf” brand and continues to expand. Netflix recently acquired AV-rights from The Lumistella Company to develop original stories from the company’s entire portfolio. His company formed new partnerships with brands such as Honey Baked Ham, Hoover Vacuum, Kellogg’s and Allstate. Bell said he hopes his story can inspire others to turn their ideas into reality.
“I tell you guys got to take a leap of faith, it’s one step ahead of the other, and it’s tough, owning your own business, running your own business, self-publishing , Those things require a lot of dedication, Bell said, “a lot of patience and a lot of trust, and a lot of risk, but working hard in the end really pays off, and it’s worth it.”