Home / U.S. / How the & # 39; viral dress & # 39; Zara invited unwanted attention to the lives of women

How the & # 39; viral dress & # 39; Zara invited unwanted attention to the lives of women

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How the & # 39; viral dress & # 39; Zara invited unwanted attention to the lives of women

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When Kimberley Homer put on a white polka dot dress to see Book of Mormon In the theater, she ended up hugging a woman she had never met before and wearing the same dress.

"We hugged each other drunk and kept laughing and telling each other again" NICE DRESS, "Kimberley tells me." It was the theatrical equivalent of ties at the club. "

The garment that brought Kimberley and a playmate together has been collectively dubbed "The Dress." - White dress with black spots from Zara. So omnipresent is the pledge, the New York Times He called it "the $ 50 dress that conquered Britain."

The dress itself.

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The dress itself.

The back of the dress,

The back of the dress,

The dress even has its own dedicated Instagram account, with 13.5K followers, called "hot4thespot," a safe space for the dress * *. (Note: taking photos of women without their permission is not great to move. It is also not to publish them on social networks.)

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While some carriers of viral dresses say they feel a sense of solidarity with other owners, others say they have not put an end to unwanted attention. Now that the garment has reached such famous heights, its users are divided over the visibility that their clothing options have given them.

"The possibility of a random person taking a picture of me was probably one of the reasons I sold it."

Mashable spoke with six dress owners to find out what it feels like to wear a dress that is instantly recognizable.

Hannah, who prefers to use only her name, has just sold her dress now that "it's everywhere" and because her family made fun of her every time she wore it. "The possibility of a random person taking a picture of me was probably one of the reasons I sold it," he says.

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When Hannah wore the dress in public, she received double shots of strangers. "I don't think I like having a dress that is so popular," he tells me. "Like I saw five other people use it in a day when I was there too."

While the sale of the dress due to the attention of the public may sound extreme, the ubiquity of the dress is so pronounced that the owners of the dress are beginning to dye different colors in an attempt to make it more unique.

Fiona, who prefers to wear only her first name, bought the dress in April before it became super popular. "I definitely feel more aware when using it now than in the spring," says Fiona. "I definitely wear it less, since it became totally ubiquitous." She says she thinks people are judging her for having her.

Holly Dedman says she definitely realizes that people look at her when she is wearing it. But the best thing about wearing the dress is to meet face to face with other people who wear the same dress.

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"Some people literally try to hide (no doubt they have seen it once). Others simply smile (as if it were a secret club)," he says. "Literally, someone tall gave me while we were walking next to each other."

"Literally, someone tall gave me while we were walking next to each other."

However, Holly is not going to stop wearing the dress soon. "Maybe I shouldn't use it, but I love it, so I can't care less!"

The first time Rose Stokes wore her dress in public, there were five other women in the club she went to in Peckham, London. On another occasion, a stranger approached her in Clapham Junction's cafeteria "who was smiling and asked if I had read about my dress."

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"It feels like being part of a joke," he tells me. But, she has made peace with the virality of her dress. "I'm a little good with that, you know. I think a few years ago it wouldn't have been. The therapy works," she says.

So, you own The Dress ...

For those who have the feeling of restlessness when leaving the house with the dress, Rose has some advice. "The reason it is popular is because it's great," he says. "It looks good on everyone and is very fashionable, so relax because you look great.

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"Anyone who wants to make you feel bad about yourself doesn't deserve your attention. Try to crush their opinions if you can," he adds. "Joining the joke is a good way to divert bullies."

However, not everyone feels shy when using it. "It's like being a minor celebrity when I wear mine," says Ruth Walker. "I see people who say & # 39; it's the dress & # 39; when I'm walking through the city."

Ruth Walker in the dress.

Ruth Walker in the dress.

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Ruth says he finds it hilarious. She also sees people who slow down so they can walk behind her and take a picture of her dress. Photo-snapping doesn't bother her, she says. "I knew what I was signing up for when I read the articles in The Dress and saw the Instagram account Hot4TheSpot."

"I see people who say & # 39; it's the dress & # 39; when I'm walking through the city."

Ruth is not alone in getting comments from strangers. Jessica Hayden, who does not own the dress, says she saw a woman wearing it and smiled. "She turned to her husband and said: & # 39; Women are still smiling at me because I'm wearing The Dress & # 39;".

Theresa, who prefers to use only her first name, says that every bride who has seen her with the dress has commented immediately. "It's a beautiful feeling of recognition and brotherhood," he tells me. She describes this alliance of users of polka dot dresses as "funny girls club".

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For users of irregular dresses on the verge of an existential crisis, imagine your dress as your fully paid membership card for the "fun girls club".

For those who see The Dress in nature, keep your comment. For those who wear The Dress, keep your head up, you have good taste.

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