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How Google showed Apple that HomePod can succeed



Technically incorrect offers a slightly twisted view of the technology that has taken over our lives.


Can Apple HomePod capture emotions?


James Martin / CNET

If you're just moved by the screens of CES Google and Amazon have sewn this smart speaker thing.

They are infiltrating all the products they can, while Apple can not even get their HomePod released.

However, as Apple's music-focused device prepares to finally make its debut, perhaps even very soon, it's worth wondering if Cupertino is really far behind.

I was moved by this thought by an ad that Google has been publishing recently. It is for Google Home Mini, and aims to persuade you of all the wonderful domestic problems that this little thing can solve.

Well, now.

I do not think I confused the light switch with the disposal garbage. Ironing? Does anyone still do that?

And asking Google's assistant to change the temperature, because, um, women always like it more than men (did [ James Damore write before leaving?)? Oh, it's actually healthier to walk around the room and do it.

There is no doubt that Google and Amazon have developed much more intelligence than Apple in this area so far. It is also true, however, that these devices can not do much.

In addition, the strategic objectives of Google and Amazon are different from those of Apple. Both companies are based on maximizing reach. Apple, on the other hand, wants to dominate the market in the first place.

If the HomePod focused on music emerges and really destroys the ears, it becomes the first step to move hearts and minds away. 19659005] And one thing we know about Apple is that it has always had the ability to excite emotions, therefore, owning a market. Smart watches are known as Apple watches. The tablets are known as iPads. None was the first in the arena.

This time, it will not be so easy. Apple left its heart in hardware. However, it is increasingly becoming a world driven by software.

Personally, I do not have the salt shaker that is Google Home nor the dustbin that is Amazon Echo in my house because they are aesthetically painful. These things are furniture, after all. The fact that they still can not do much helps me keep them out.

Many do not agree, since they have bought Echos apparently they are large numbers.

Apple has two problems. Siri and security. The first has never shown anything that approaches intelligence. The latter, however, could be an even bigger problem.

Apple claims to cover your personal privacy. However, these devices are both smart microphones and intelligent speakers.

Cupertino may be ready by emphasizing the speaker's part first. A day may come when humanity realizes that having microphones that transmit information to strangers throughout the house may not be wonderful.

There is another aspect in which Apple could have an advantage. When it comes to its famous ecosystem that surrounds everything, it has something that, for example, Amazon does not have: telephones.

Siri and HomeKit are much larger international presences through iPhones. They work perfectly, or as well as these things can, with other areas of your Apple world, like iCloud.

Could it be that Apple's most valuable customers choose to keep things simple, instead of mixing and combining for a less integrated electronic hell?

Yes, of course, Apple may have exploited it. I imagine, however, that the night is still young and that the party has just begun.

There is still time to decide who to go home with.


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