HONG KONG – The world’s largest clothing brand, H&M by Hennes & Mauritz AB, is under attack in China, one of its largest markets, for its stance on forced labor in the remote cotton-producing region of Xinjiang.
Chinese state media and social media users blasted the Swedish fast-fashion giant in an outburst of anger on Wednesday, accusing the company of spreading rumors and smearing China over a statement it made last year about forced labor. in northwest China’s Xinjiang region.
Searches for H & M’s name on China’s largest e-commerce platforms were blocked on Wednesday, while internet users turned to Weibo, such as China’s Twitter, to call for a boycott of the company, which operates more than 400 stores. in China. Two of the fashion company’s Chinese brand ambassadors also announced that they were severing ties with H&M over what was called their smear of China.
Alibaba Group Holding Ltd., Pinduoduo Inc. and JD.com Inc., which run the e-commerce sites that block H&M, did not immediately respond to a request for comment.
“Spreading rumors to boycott Xinjiang cotton while trying to make money in China? With illusions! “wrote the Communist Youth League of China in a post on Weibo that was forwarded almost 30,000 times and attracted around 10,000 comments.