Hershey’s Gold, the first new Hershey bar in 22 years, has no chocolate

Inside Hershey's super secret chocolate lab

Since 1900, simply three sweet bars have carried the Hershey identify. Now there is a fourth.

Meet Hershey’s Gold, the primary new Hershey bar because the chocolatier debuted the Cookies ‘n Creme selection in 1995. The authentic milk chocolate Hershey’s bar first went on sale in 1900. Hershey’s Special Dark debuted in 1939.

Hershey’s Gold is a “caramelized creme” bar with pretzels and peanuts baked inside. Notice the lacking ingredient? Yeah … there isn’t any chocolate on this Hershey’s bar.

If you are questioning what caramelized creme is, that is as a result of it is not one thing Americans have seen earlier than: Hershey says Gold is the primary mbad-market, golden creme confection within the United States. (Creme is the mostly-sugar-non-dairy-white-stuff filling in Oreo cookies.)

Hershey says it turns the white creme gold by browning the sugar inside. That offers Gold bars a “sweet, buttery taste” topped with a creamy end.

The peanuts and pretzels add a crunch that Hershey says sweet clients are eager for.

“Consumers favor a complex combination of ingredients, which led to the unique variation of sweet and salty, crunchy and creamy,” Hershey stated in a press launch.

For instance, Hershey just lately made an enormous promoting push for Reese’s Outrageous (peanut butter cups with caramel and Reese’s Pieces inside). It additionally launched Hershey’s Cookie Layer Crunch, Popped Snack Mix and Chocolate Dipped Pretzels in the summertime.

Last week, Hershey posted respectable third-quarter gross sales development and expressed optimism that its new candies — together with Gold — would increase customers’ sweet demand. Hershey stated its revenue this fall would hit the excessive finish of its earlier forecast.

Related: Hershey’s bitter information — 2,000 job cuts

hersheys gold

Hershey (HSY) plans to promote Gold closely throughout subsequent yr’s Winter Olympics. (Gold, get it?)

The firm stated it employed American speedskater Apolo Ohno, gymnast Simone Biles and Paralympian Rico Roman to hawk the brand new sweet bar.

Hershey’s Gold will go on sale nationwide December 1. If you possibly can’t wait, you possibly can choose one up now in Hershey’s Chocolate World theme parks in Hershey, Pennsylvania, and Las Vegas.

CNNMoney (New York) First revealed November three, 2017: 9:32 AM ET


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