HERSHEY, Pa. – The first new sweet bar to hold the Hershey’s identify in additional than twenty years is about to hit cabinets subsequent month.
The Hershey-based sweet maker mentioned Hershey’s Gold will go on sale December 1.
“The launch of Hershey’s Gold will introduce Americans to a new flavor and a new experience unlike any others before,” mentioned Melinda Lewis, senior director/basic supervisor, Hershey’s Franchise at The Hershey Company.
Hershey’s Gold is described as a caramelized cream bar embedded with salty peanut and pretzel bits. Hershey’s mentioned the bar is a response to traits that it mentioned present “the rising popularity of crunchy multi-textured candy.”
“The buttery, sweet taste of Hershey’s Gold bars provides an entirely new way for consumers to enjoy our brand,” Lewis mentioned. “We use a proprietary cooking process to transform the white creme into a golden bar by caramelizing the creme, which helps maintain a sweet, creamy taste.”
Hershey’s Gold would be the fourth bar for the model and the primary new one since Hershey’s Cookies ‘n Creme was launched in 1995.
“The introduction of Hershey’s Gold bars marks a defining moment for The Hershey Company as a chocolate innovator while also commemorating the influential and cultural moment of the Olympic and Paralympic Winter Games,” Lewis mentioned. “We want consumers to share in this golden opportunity and be a part of this historic moment for Hershey and Team USA.”
The unique Hershey’s bar was launched in 1900 and was adopted up by the particular darkish selection in 1939.