After a long battle between Amazon and HBO owner WarnerMedia, the two companies have come to an agreement that will allow Amazon Fire TV users to eventually stream HBO Max.
Starting November 17, people with Amazon Fire TV streaming devices, Fire TV Edition Smart TVs and Fire tablets can directly load HBO Max on those devices. Until now, Amazon had allowed HBO customers to use a version of HBO Now, but there was no way to get Max, WarnerMedia’s new streaming service. The WarnerMedia announcement stated that current HBO customers who go through Amazon’s Prime Video Channel option (the channel allows Amazon Prime customers to purchase individual plans for certain streamers) to log in to Max at no additional cost Will be able
For other HBO product customers, here’s how it will work: On Fire TVs and Fire tablets the HBO app will automatically switch to HBO Max, so you don’t need to do any work. People can log in with their current HBO credentials. New customers will also be able to sign up for HBO Max directly from within the app.
“Our continued goal is to provide HBO Max and customers with unique content for all the devices they love,” said Tony Gonclaves, head of sales and distribution for WarnerMedia. “Fire TV is a favorite among customers and we look forward to working with the Amazon team to showcase all of our current customers for the HBO Max offering and to grow our existing customer base.”
The question hanging over the announcement is whether this means a deal with other major streaming aggregator Roku, on which HBO Max is currently absent, will be announced soon. Both WarnerMedia and Roku have publicly stated several times that they want to work on a deal as soon as possible, so are now in business with Amazon and WarnerMedia, hoping it won’t be a long wait for Roku owners – Especially since Roku and Comcast have worked out an agreement not long ago to settle a similar dispute for NBCUniversal’s Peacock streaming service.