Microsoft’s marketing machine for Halo Infinite is getting up and running for the second time, following the game’s late delay last year. The company has now announced a partnership with Pringles, but it’s for a flavor we never expected.
Limited edition tins of Halo brand cans with the “Moa Burger” flavor are now available to purchase only at Walmart. “Our latest Reach shipments have arrived, so be sure to grab them while you can,” Microsoft said in a tweet. Based on the tweet image, these Pringles are the “wavy” version rather than the classic option.
The “Moa Burger” is a reference to an advertisement for the Halo: Reach game. Restaurants in the game universe made hamburgers out of the flightless birds that call Reach home. Now you can eat them in the form of chips, and we can only imagine how they will taste. The Moa was also a royal bird that lived in New Zealand until it became extinct.
From the looks of it, these special Pringles cans do not contain bonuses or extras like double XP or anything like that, so they are purely a collector’s item.
Because Halo Infinite was supposed to launch in Fall 2020, various marketing campaigns have already been launched for the game. Microsoft’s partnership with Butterfinger included free DLC for people who bought the sugary snack, though the campaign is now over. Additionally, Microsoft partnered with Monster Energy to offer double XP on Halo Infinite when it launches.
Xbox Marketing Manager Katie J said Pringles approached Microsoft for this special campaign; apparently Microsoft was quick to say yes.
Halo Infinite to Launch Fall 2021 on Xbox One, Xbox Series X | S and PC. The multiplayer element of the game will be free with microtransactions.
Recently, developer 343 Industries released a series of images from the game’s campaign mode that show a massive graphical upgrade.
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