Halloween is going to look very different during the epidemic

As families rethink Halloween traditions, companies that typically rely on Halloween for sale tend to shuffle for customization.

What will Halloween look like this year.

The Kovid-19 pandemic this year is avoiding disappointment for children and candy lovers as well as traditional trick-or-treat. For candy companies like Hershey, Halloween is the biggest season for sale, and the epidemic threw it a Courball.

To boost sales and keep customers interested, This season’s Halloween preparations include focusing on family-sized packs and putting Halloween-specific packaging on reduced treats to extend the shopping season.

Halloween celebrations this year are unpredictable, but candy companies still have to be optimistic, David Steinberg, a co-founder and CEO, Zeta Global, a data-driven marketing technology company, told CNN Business. He said consumers would continue to shop for candy, which does not include trick-or-treating: for example, candy sales soared in April at the start of the epidemic, indicating that “people are watching candy comfortably Are ”while they are living at home and creating social distance.

The dress

The seasonal series Spirit Halloween, known for its extensive costume collection, is slated for a very non-traditional Halloween. The company is changing its strategy during the epidemic, celebrating new ways for Halloween costume shopping and getting creative by offering contactless Instacart.

“We’re seeing strong customer foot traffic and are speculating on sales over the past year,” Erin Springer, senior manager of public and media relations at Spirit Halloween, told CNN Business.

And the sale of the dress still continues, Steinberg said, even though it may be unsafe to participate in traditional trick-or-treating. “The kids are still excited for Halloween. Parents don’t want to disappoint them – especially after a difficult year of getting home from school,” Steinberg said. “Whether or not they are trick-or-treating is still a reason to dress up as their favorite character.”

Socially distant treatment or treatment

Last month, the Center for Disease Control and Prevention issued Halloween safety guidelines, labeling traditional trick-or-treatment as “high risk activity”. As an alternative, the CDC suggested “one-way trick-or-treating”, which involves leaving individually wrapped goodie bags in neighbors ‘and friends’ homes.

Retailers such as CVS, Target and Meijer note, tapping into one-way tricks or treats by offering “boo bags” – eliminating the bags of candy that are left at the front door of your friends or neighbors. Human interaction.
Additionally, a group of companies – including Party City, Hershey, Shoprite, Spirit Halloween, and the National Retail Federation and UNICEF, have created a website to create Halloween 2020.org, which creates a website in which Secure The way trick or treat is treated is counties in the United States.

Spirit Halloween recommends contactless trick-or-treating (even if they don’t sell candy), socially distant costume parades, graveyard scavengers and virtual ghost storytelling.

To shop or not to shop

Online shopping has taken over during the epidemic, and curbside pickup – which reduces human interaction – has become one of the biggest shopping trends of the 2020s.

In preparation for Halloween, Lowe’s is launching a drive-through, curbside trick-or-treating events that lead to the holiday, giving customers free candy and pumpkin. Lowe’s is likely that they can use this event as an opportunity to keep shoppers in their stores. The initiative allows customers to participate in curbside pickup for items ordered from the store, as well as participate in curbside trick-or-treating.

Party City has also changed its strategy. Company CEO Brad Weston told CNN Business, “Party City has essentially written the playbook on virtual at-home and drive-by celebrations. The company has developed virtual party kits, step-by-step guides, and checklists so that To make it easier. ” Plan the Halloween festival during the epidemic.

The party supplier is still struggling. In 2019, the company had 275 Halloween pop-up shops across the country and this year, the company will have only 25 Halloween pop-up shops in the United States.

However, Spirit Halloween, which has become a Halloween staple for many, opened 1,360 locations nationwide last year, and this year it increased to 1,400.