As families rethink Halloween traditions, companies that typically rely on Halloween for sale tend to shuffle for customization.
What will Halloween look like this year.
To boost sales and keep customers interested, This season’s Halloween preparations include focusing on family-sized packs and putting Halloween-specific packaging on reduced treats to extend the shopping season.
Halloween celebrations this year are unpredictable, but candy companies still have to be optimistic, David Steinberg, a co-founder and CEO, Zeta Global, a data-driven marketing technology company, told CNN Business. He said consumers would continue to shop for candy, which does not include trick-or-treating: for example, candy sales soared in April at the start of the epidemic, indicating that “people are watching candy comfortably Are ”while they are living at home and creating social distance.
The seasonal series Spirit Halloween, known for its extensive costume collection, is slated for a very non-traditional Halloween. The company is changing its strategy during the epidemic, celebrating new ways for Halloween costume shopping and getting creative by offering contactless Instacart.
“We’re seeing strong customer foot traffic and are speculating on sales over the past year,” Erin Springer, senior manager of public and media relations at Spirit Halloween, told CNN Business.
And the sale of the dress still continues, Steinberg said, even though it may be unsafe to participate in traditional trick-or-treating. “The kids are still excited for Halloween. Parents don’t want to disappoint them – especially after a difficult year of getting home from school,” Steinberg said. “Whether or not they are trick-or-treating is still a reason to dress up as their favorite character.”
Socially distant treatment or treatment
Last month, the Center for Disease Control and Prevention issued Halloween safety guidelines, labeling traditional trick-or-treatment as “high risk activity”. As an alternative, the CDC suggested “one-way trick-or-treating”, which involves leaving individually wrapped goodie bags in neighbors ‘and friends’ homes.
Spirit Halloween recommends contactless trick-or-treating (even if they don’t sell candy), socially distant costume parades, graveyard scavengers and virtual ghost storytelling.
To shop or not to shop
In preparation for Halloween, Lowe’s is launching a drive-through, curbside trick-or-treating events that lead to the holiday, giving customers free candy and pumpkin. Lowe’s is likely that they can use this event as an opportunity to keep shoppers in their stores. The initiative allows customers to participate in curbside pickup for items ordered from the store, as well as participate in curbside trick-or-treating.
Party City has also changed its strategy. Company CEO Brad Weston told CNN Business, “Party City has essentially written the playbook on virtual at-home and drive-by celebrations. The company has developed virtual party kits, step-by-step guides, and checklists so that To make it easier. ” Plan the Halloween festival during the epidemic.
The party supplier is still struggling. In 2019, the company had 275 Halloween pop-up shops across the country and this year, the company will have only 25 Halloween pop-up shops in the United States.
However, Spirit Halloween, which has become a Halloween staple for many, opened 1,360 locations nationwide last year, and this year it increased to 1,400.