Grape-Nuts buyers who paid inflated black market prices for the cereal during a shortage amid the COVID-19 pandemic may soon be eligible for the rebate, the cereal maker said this week.
Post Consumer Brands, the brand’s parent company, said in an announcement Tuesday that it will ship the cereal at full capacity to stores nationwide after it said some fans paid inflated prices for the cereal, which it said “reached up to $ 110 per year. box in the secondary market ”, during a shortage related to the pandemic.
“It became very clear during the shortage that fans of Grape-Nuts are ‘Nuts for Grape-Nuts,'” said Kristin DeRock, brand manager for Grape-Nuts at Post Consumer Brands, in a statement obtained by The Hill on Wednesday. .
“So much so that some of our loyal super fans were willing to pay extreme prices just to make sure they wouldn’t be without their favorite crunchy cereal. As a way of showing our appreciation and thanking these fans for their dedication, we want to return our love by reimbursing them, ”he added.
Many social media users commented that they were unaware of the cereal shortage during the pandemic and how outside retailers had taken advantage of the lack of supply.
Was there a Grape Nuts shortage AND a black market? https://t.co/3Qat8su9UD pic.twitter.com/KVe8in3i5f
– itsallrealitv (@itsallrealitv) March 24, 2021
I remember the first time I became a Grape Nuts merchant during the pandemic.
In fact, I was the one who discovered that they could be cut with gravel and no one knew the difference.
Scheloouuu, hey yo, I got them G-nuts. Are you OK pic.twitter.com/y6ceylTGvH
– Mic Blades (@ MicBlades1) March 24, 2021
The company said that buyers who paid at least $ 10 for “a box of Grape-Nuts Original cereal between November 1, 2020 and March 15, 2021, are eligible to submit a valid retail or electronic retailer receipt for a partial refund of up to $ 115 to help cover the difference between the amount paid and the suggested retail price of the box of Grape-Nuts Original cereal purchased. “
The company is inviting eligible customers to submit their receipts online by April 15.
According to USA Today, the news comes after some outside sellers posted inflated prices for the cereal at Walmart, Amazon and eBay amid shortages earlier this year.