GoPro Inc. GPRO,
On Wednesday, announced the launch of its new Hero9 Black camera, stating that it has a new sensor for 5K video and 20-megapixel photos, as well as a new front-facing display and a larger back-facing display. The camera will sell for $ 449.99, or $ 349.98, with a one-year subscription to the company’s GoPro membership offering, which offers unlimited cloud storage and discounts on accessories. Existing GoPro subscribers can also get a lower price for the new camera by purchasing it from GoPro’s website. The membership offering was previously called GoPro Plus, but the company said in a release that it was renaming the service to “GoPro”, a move that it says “reflects the brand’s product experience.” How central the service has become. “The camera is on sale internationally from today. GoPro’s shares are up 4.1% in Wednesday morning trading. They have shed 11% in the last three months as the S&P 500 SPX,
Has risen 9%.