Google is testing a new feature that will allow celebrities and other notable figures to respond to users' search queries directly in the form of "selfie" videos published in the results of Google Search. The company says that initially this program will be piloted on mobile devices with a handful of people, including Priyanka Chopra, Will Ferrell, Tracee Ellis Ross, Gina Rodriguez, Kenan Thompson, Allison Williams, Nick Jonas, Mark Wahlberg, James Franco, Seth MacFarlane. , Jonathan Yeo and Dominique Ansel.
Of course, celebrities do not respond to queries from users in real time. Instead, Google has pre-recorded their videos in response to what they already know are some of the most frequently asked questions from fans written in the Google search box.
The videos provide answers to questions such as "Can Will Ferrell really play? Drums?" Or "How many languages does Priyanka Chopra speak?" Or "Can Cance Ellis Ross sing?", For example.
When users search for one of these queries, the video responses will appear in the top search results, above the standard set of blue links from Google.
After watching the first video, the carousel automatically switches to the next in the celebrity question and answer series, or you can choose to slide through them yourself.
This is not the first time that Google has opened its search results to celebrities.
In March, the company announced that more organizations and celebrities could take advantage of the "Publications in Google" function. Initially, an experiment during the US presidential election. UU From 2016, Posts on Google allows people to post status updates similar to Twitter on Google's search results pages. This year, Google expanded the function to organizations such as museums, sports teams and leagues, and people and firms associated with the creation of films, later followed by local companies.
Using Publications in Google, people could share images, videos and GIF, in addition to the text.
With this release, Google was trying to make its search engine itself a more social product, instead of relying solely on the aggregated Twitter search results to get these types of shorter responses.
The new celebrity video question and answer feature seems to take that idea a step further, turning previously common search results into something that feels more at home in a mobile social app, such as Instagram.
While Google has historically updated its search results to return answers and information beyond the world of text-based web pages, these celebrity videos have a touch of social envy for them, by Google. The company never discovered how to build a successful social platform, but it brought us creations such as Google+ overly designed and several flaws of social applications, such as the group chat application Spaces.
Since it may not seem to build a real social platform, now it seems that Google Search feels more social, it seems.
The feature can also increase the time of users on the site using Google, which could affect the company's results.
So far, these celebrity videos only appear in the Google mobile search results, not in the Google mobile app.