Google’s Chrome Browser to Stamp Out Sneakier Pop-Up Ads | News & Opinion


As builders provide you with even peskier methods to indicate you on-line advertisements, Google is countering with new options to dam them out.


An upcoming model of Google’s Chrome browser will stamp out shock advertisements that activate when an internet site you are visiting unexpectedly navigates you to a brand new web page.

Chrome already blocks pop-up advertisements, however sneaky builders have managed to bypbad these protections. They can achieve this by secretly embedding some code into an internet site that’ll set off a redirect to a brand new vacation spot.

These undesirable redirects have grow to be a grievance amongst customers, Google wrote in a Wednesday weblog publish. “1 out of every 5 feedback reports from Chrome users on desktop mention encountering some type of unwanted content,” the corporate mentioned.

The undesirable redirects typically come from “third-party content” embedded within the web page that even the web site’s creator is not conscious of, Google mentioned.

Google Chrome Pop-Up Block

However, Chrome model 64 will forestall the redirects, holding the consumer on the web page they had been studying. When encountered, the browser itself will present an information bar, stating “Success! The navigation was blocked.”

The subsequent model of Chrome, 65, will sort out one other type of pop-up advert that seems when customers click on a hyperlink. The hyperlink itself will open a brand new tab to the right vacation spot. However, the unique browser window will navigate to an undesirable web page.

“This is effectively a circumvention of Chrome’s pop-up blocker,” Google mentioned. To cease this, the long run Chrome launch will detect this conduct and forestall the redirect from occurring.

These Chrome adjustments will grow to be obtainable to all within the first few months of 2018, a Google spokeswoman mentioned. Developers can check them out earlier within the browser’s upcoming Beta releases.

Unfortunately, the sneaky advertisements do not cease there. Google has additionally been noticing one other tactic the place builders bady-trap a third-party hyperlink on a website to serve pop-up advertisements or begin an app obtain.

Google Pop-Up Block

However, these third-party hyperlinks are disguised as benign controls on an internet site’s web page like a “Watch Video” icon or as a detailed button.

Starting in January, Chrome’s pop-up blocker will cease these hyperlinks from opening new home windows or tabs.

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