Google will account for 30% of app revenue in 2021

Illustration for Google Apps article An Apple approach to Android apps would require a 30% reduction of title store revenue would be required.

Photo: Joanna Nellius / Gizmodo

After some confusion – and Apple is taking heat on its iOS App Store policies after watching – Google is making it clear when and how it plans to cut its paid apps in the Google Play Store.

according to a Android Developers Blog Published Today, Any developer with an app on Google Play who has to do some “technical work” to integrate Google’s billing system will have until September 30, 2021 to follow. This means that those developers can continue to collect payments directly from customers for the next year without making Google their 30% cut. This deadline is likely to be met with the release of Android 12; Android 11 Rolled out widely earlier this month. Android 12 will make it easier for developers to offer their apps on third-party app stores.

This new policy is part of a larger push on Google’s part for developers to clarify Google Play policies and to continue their support for developers who want their apps on other platforms on multiple platforms as well. The 1-year “get out of jail” card is really for businesses with main physical storefront who have to go to an all-digital platform to live during the epidemic.

“We have heard feedback that our policy language may be more explicit about which transactions require the use of Google Play’s billing system, and that the current language was causing confusion,” Google said Wrote Sameer Samat, Vice President of Product Management.

Google now requires developers to use Google Play’s billing system for applications and downloads if the system is already integrated into the app, and to use that system to charge developers for in-app features or services should do. There are some exceptions to the rules, which come into force on January 20, including payment for physical goods and apps that enable money transfers, like Venmo.

While it seems that Google is becoming like Apple due to the need for developers to charge their customers using Google’s billing system, the company couldn’t be more clear about continuing to support Android’s Open API platform is.

“We believe that developers should have a choice in how they distribute their app and the store should compete for the consumer and the developer’s business,” said Samat.

Those options include allowing users to set a default message, keyboard, phone dialer, or other app from the developer of their choice.

“This openness means that even if a developer and Google don’t agree on the business terms, the developer can still deliver on the Android platform,” he said.

A developer does not need to use the Google Play Store to make an app available on Android. Samat pointed Fortnite Is available on Android via Epic’s website Or Samsung’s Galaxy App Store; Google removed Fortnite From its store After the epic games purposefully violated their policies. Samat also clarified that developers “can communicate directly with their customers via email or other channels about pricing, offers and alternative ways from their app.”

Basically, developers are allowed to tell their users about other places they can download their app if they don’t want their information going through Google’s billing system – a practice that Apple restricts according to the guidelines of its App Store.

Arguments are to be made about the amount Google takes from developers, but at least Google provides a solution. This can simply save the company from an antagonistic regime.


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