Google wants Samsung to become assistant assistant on Bixby

Illustration for the article This title may be the time to say Goodnight, Sweet Prince Bixby

Photo: Sam Rutherford / Gizmodo

Google and Samsung are apparently working on a deal that will promote Google products to Samsung smartphones, according to one Bloomberg Report. This means that Google may gain more access to Samsung users, while Samsung’s own ecosystem becomes a hit.

Samsung is the largest smartphone manufacturer in the world, and Google’s Android is its operating system of choice. However, if you’ve ever used a Samsung device, you know that Samsung has its own ecosystem that it keeps trying to push – where there’s a fair degree of overlap. The deal focuses on Google to gain more control over search on Samsung’s phones, as well as Samsung getting its own App Store and Bixby to separate – digital assistant nobody asked – Play, according to Bloomberg reports Assistant in favor of the store and Google.

There is a lot to investigate about this potential deal, but at a glance, it seems like an awful lot like Google taking on the role of Regina George from the Teen Romk Classic Mean girls, Samsung’s Gretchen TellsStop trying to be bixby! It ain’t gonna happen! “Samsung is Tried a lot, tried a lot to make Bixby — placing it front and center for years in their phones, smartwatches, and even various earbuds. This has not worked, while Google Assistant has made serious progress during the same time period. Regarding Bixby, Google may have a point.

Bixby aside, the benefits of this potential deal are obvious to Google. It is less clear what is in it for Samsung. Said that, global epidemic boosts smartphone sales 20% drop In the first quarter of 2020, Gartner noted that Samsung saw double-digit declines of 22.7%. This could mean that Samsung has less bargaining power at the moment and agreeing to promote Google Assistant and the Play Store would mean a bigger payout for Samsung. As stated by Bloomberg, Google is happy to shell out the big bucks on Apple’s Safari web browser to be the default search engine. There is no reason that it will not pony up to be a more prominent fixture on every Samsung smartphone.

Still, it may also look like Google is somewhat… defaming Samsung when it is down. This is a particularly interesting time, given that Google is in the middle of it A no-confidence hearing. The Play Store, and whether Google used it as a means of threatening phone manufacturers in pre-loading their apps, was Topic of contention During the European Union antitrust investigation Google in 2018. It is also something like this Likely to come up During the current hearing, however Experts are divided Is Google (and Apple) suffocating younger people with its platform dominance. Will the Congress’s anti-people hearing affect the rumor that the Samsung-Google deal can be seen.

“Like all Android device manufacturers, Samsung is free to create its own app store and digital assistant,” a Google spokesperson told Bloomberg. “This is one of the great features of the Android platform. And while we regularly talk with partners about ways to improve the user experience, we have no plans to change that. “

Meanwhile, Samsung also told Bloomberg that “Samsung is committed to our own ecosystem and services. At the same time, Samsung works closely with Google and other partners to provide the best mobile experience for our users. “

Hmm. These statements have all the typical corporate hedging you would expect from an official comment. Still, it would not be surprising if on future handsets, Samsung’s home choices took a back seat.


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