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Google takes another career in social networks with Shoelace



Google's internal incubator, Area 120, is working on a new social network application called Shoelace that aims to organize local events and activities. He uses it to list his interests in the application, so he recommends a series of "hand-selected" local activities that he calls "Loops." You can also organize your own events, and there is a map interface to view and RSVP for other people's loops.

Shoelace's soft launch comes just a few months after Google shut down Google+, its most prominent attempt to build a social media platform. However, in trying to create a new social network that encompasses all aspects such as Facebook, Shoelace seems to have much more modest ambitions that point to the ubiquitous functionality of Facebook Events.


There is a map interface to view and confirm attendance at events.
Image: Google

Android Police notes that Shoelace has a striking similarity to Schemer, another experimental event organization application that was launched in 2011. Unfortunately, the application closed only three years later, in 2014, with few duels for approval.

Shoelace is currently in a trial phase only for invitations on iOS and Android, but you can complete this form if you wish to participate. You need to have a Google account to sign in. It is also available in New York City at this time; The team says it hopes to expand to more cities in the United States. There is no news about when this will happen, but an application similar to Area 120 centered in New York City, Pigeon, is still expanding out of the city more than a year after its initial release.


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