Google finally added privacy labels from the Apple App Store to its Gmail app, nearly a month after we posted an article asking what was taking so long. MacRumors). The app is Google’s second major app to get the tags, after they were added to YouTube when it was updated earlier this month.
So what does it look like? Well, that’s up to you. The app apparently shares your approximate location and user ID with advertisers, as well as information about your interaction with the ads. However, according to the privacy label, it does not collect your name, physical address, or phone number (although, as an email client, Gmail obviously collects your email address). Location data is also used for analytics and there are some app features that will ask for it as well. If you’d like to see the full tag, there’s a scrolling video below.
Rather, here’s the app privacy information for another email app, Hey.
It’s worth noting that Apple’s app privacy labels are meant to show all the things that the app might access, not what information that application will be access. For example, an app can only use location data when it needs to show you a map, but the privacy labels don’t make it clear, it’s just a used / unused binary. Also, the company itself sends the information on the labels, and Apple makes no promises about its accuracy.
Interestingly, Google added the tags without actually updating the Gmail app, even though it was literally crying out for an update (due to a funny bug). The last time Google updated the iOS app was two months ago.
So far, Google’s other big apps like Maps, Photos, Docs, and Chrome have yet to get the labels. But the fact that both YouTube and Gmail have added them indicates that Google is starting to roll them out into its larger apps.