In August, Google Discover began posting “short videos” to join AMP-based web pages, regular videos, and subsequent web stories. Before the beta hits the US Next month, Google is testing YouTube Shorts and other short-form content on Discover.
The cards have the YouTube Play logo in the upper left corner, while the video title and “YouTube” appear below. Tapping immediately opens the YouTube app and a new full-screen player where you can like / dislike, view comments, share and view “More” – description, report, or post comments. There is no search bar with only play / pause control. You can swipe up to jump to a new short and down to go back.
When we first saw the “short videos” carousel on Discover last year, there were clips from Indian TikTok competitor Trell and Google’s Area 120 project Tangi, which focuses on 60-second DIY “quick videos.”
Back in Discover, you have the option to “Do not show this again” in the additional menu, while this carousel is displayed alongside the “Stories” from AMP.
The carousel shows 10 videos, while there are some nuances in the content that appears here. “YouTube shorts” are up to 15 seconds long and are created with a “short camera” that is currently only available in India. Accessed from the Create menu on the bottom bar of the YouTube app, this new “short form video creation tool” allows you to select music, adjust the speed, and set a hands-free countdown timer while record.
However, YouTube encourages all creators to upload short vertical videos of up to 60 seconds and tagged with #Shorts in the title or description. Those videos are also displayed in the special player UI described above, various carousels in the YouTube app, and now Discover.
Google Discover already displays regular YouTube content as full cards, and the addition of Shorts is a natural extension that will help drive the beta format. In announcing that the camera and the beta version of Shorts will arrive in the United States, the Google company said that “the YouTube player Shorts now receives more than 3.5 billion daily visits worldwide.”
Google Discover’s short video carousel with YouTube is still in testing and has yet to be widely implemented.
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