Graphic: Google (Getty Images)
I know that it still seems similar to the average application most of us use to read news on our phones. But Pichai wants you to believe that the showcase — which is undergoing trials with about 200 “leading publications” in Canada, the European Union and Latin America, before a broader rollout in the future — isn’t just news. its Future of news:
The business model for newspapers – based on advertisements and subscription revenue – has been evolving for more than a century as viewers have turned to other sources for news, including radio, television and, later, cable television and satellite The spread of radio is included.
G / O media may receive commission
Here it is said that Google owns every part of the ecosystems that Pichai closed. When we started turning to podcasts for more of our news, Google relaunched its advertising system to accommodate Hyper-Targeted Audio Ads. When we started getting more of our news through our smart television, those systems started adopting Television-targeting capabilities, Too. And when authority across countries across the Atlantic helpless Google hand To give to publishers A large part of his advertising money, the company proved that it is not up Threat of breaking In retaliation its own news product for the region.
With the showcase announcement, Google seems under the impression that giving publishers some shiny new packaging for stories and calling it a “different approach” is enough to distract us — and from regulators — from the way its business model sounds. Swallowing Every source of news before our eyes.
The deduction that Google generally makes from a given partnership publisher is a strict watchdog, but Last year, the company opened that black box a tiny bit To state that publishers usually earn For every dollar an advertiser spends on their site, 69 cents. According to google support page Describing its publisher-facing platform, the company There are more cuts than stories appearing in Google’s search engine, with only 51% going back to the publisher in question.
And naturally, for those who want to support their local news sites, Google request To give its publisher partners options for readers Subscribe with their Google Account, Usually promises to give them technology Severe agility For membership number. but When those readers subscribe through this system, the company takes over 30% reduction The reader who is paying for the first year, and then 15% cash for each year.
Although we can normally (though according to people) get away from the media industry, we cannot count this alone tried), We know how much Google has been hurt by advertising recently: 2019 Investor Docs From its parent company, Alphabet, Google received nearly $ 98 billion in revenue that year from “Search and Others” advertisement.
Think of it more than the publishers offered: over $ 1 billion Three years for a total of just over $ 333 million per year. That’s not only a fall Google’s massive money bucket, but also unlikely to go where it is most needed. While Pichai’s blog about the showcase pledges that the amount will be directed to “high-quality” publishers They can show their “high-quality” content, two of the biggest advertising giants of our time — Google and Facebook — have proved that they don’t understand what the phrase actually means. In 2019, Facebook’s dedicated news tab Sleet breakbartAmong the stories that were considered high quality and reliable. LGBTQ-focused sites that use Facebook or Google’s tools to maintain their light have found their stories Flagged off As obscene or obscene, and demonetized — or Finally closed-Natively. Headed to Ditto for Outlets Black or Latinx readers since advertising Mark it Any story related to important conversations about race or immigration is “controversial” for their brands and their money. It is these small paper cuts that cause massive bleeding lesions over time (or Indefinite furlough) For included publications.
I could go on here, but instead, let’s take a look at Pichai’s commentary on the announcement of the showcase when he calls digital media the “latest shift”, the way we consume our news:
The Internet has been the latest change, and it certainly won’t be the last. Along with other companies, governments and civil societies, we want to not only survive, but thrive, by helping journalism in the 21st century.
Shtick is pulling Google types here And abroad Don’t point to the company that wants to thrive in journalism, period. It points to a company that wants to thrive on that bench of journalists, And wants those reporters Take pelletary payout Giving in return. Personally, I think we are better than this.