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Google Ad Exchange in data privacy probe – Naked Security



The Irish Data Protection Commission (DPC) announced on Wednesday that it has launched an investigation into whether the processing of Google's personal data as part of its ad exchange violates the rules of the General Data Protection Regulation. (GDPR).

The DPC said that the probe was activated by Dr. Johnny Ryan, among others. Dr. Ryan is the Policy Director (CPO) of the Brave browser focused on privacy, which was founded by Brendan Eich, the inventor of JavaScript and co-founder of Mozilla.

According to Dr. Ryan,

Google's DoubleClick / Authorized Buyers advertising system is active on 8.4 million websites [and] It is a driver of Google's $ 19.9B revenue from ads posted on publishers 'websites and is based on the transmission of users' personal data, without their knowledge.

From the announcement of the DPC:

Derived from the ongoing examination by the Data Protection Commission of compliance with data protection in the area of ​​personalized online advertising and a series of presentations to the Data Protection Commission, including those made by Dr. Johnny Ryan de Brave, a legal investigation in accordance with section 110 The Data Protection Act of 2018 was initiated with respect to the processing of personal data of Google Ireland Limited in the context of its online Ad Exchange.

Formal complain of brave

In September, Ryan filed a formal complaint, both with the Office of the Information Commissioner (ICO) in the United Kingdom and with the Irish DPC, against Google and other advertising technology firms. Next to him, in the complaint, were the Executive Director of Open Rights Group, Jim Killock and Michael Veale, of University College London.

The complaint states that Google's DoubleClick / Authorized Buyers advertising system is filtering personal data from website visitors to thousands of companies, without people being aware, unable to give their consent or empowered to do anything about it. .

The complaint refers to what is called the Ryan report: a report by Dr. Ryan that details how the marketing ecosystem for behavioral advertising interacts with people's personal data.