The company is closing or selling all of its brick-and-mortar stores in North America, it announced in a statement. It plans to complete closures and sales by the end of March.
Godiva will open its stores in Europe, Middle East and Greater China. The company has not given information about how many employees will be let go because of the closure.
Less than two years later, Godiva was planning a massive expansion by entering the cafe business. Chocolatier opened its first cafe in the United States in New York City in April 2019 and announced that it planned to open 10 more cafes in New York and more than 400 across the United States. It was part of a plan to open 2,000 new cafes worldwide.