In a recently held World Health Organization event, the Ministry of Health and Family Welfare, the Government of India launched a national media campaign to encourage to stop smoking.
entitled & # 39; What harm this cigarette / Bidi Do will do, & # 39; The public service announcement (PSA) encourages smokers to think of every cigarette or bidi as the way towards one of the many potentially harmful events: heart attacks, cancer, lung disease and more.
Highlighting tobacco's links to stroke and heart disease, the leading cause of death among tobacco users worldwide, the campaign extends the theme of this year's World No Tobacco Day, "Tobacco Breaks Hearts "
Vital strategies provided technical support for the development and implementation of this campaign.
Dr. Nandita Murukutla, VP of Policy and Global Research at Vital Strategies, said: "We congratulate the Ministry of Health for this powerful campaign." According to the latest Global Survey of Adult Tobacco, more than 90 percent of current adult smokers know that smoking and Exposure to secondhand smoke causes a serious illness This campaign graphically shows the specific proven damages of tobacco smoke, which makes smokers think of making a healthy decision to quit smoking Vital Strategies is pleased to partner with The Ministry of Health to carry out this campaign. "
& # 39; What harm will this cigarette / Bidi Do & # 39; shows that smoking causes strokes, lung and mouth cancer, heart disease and emphysema, among other diseases. Encourages smokers to quit smoking and ends with the national helpline number (1800-11-2356) and a missed call number (011-22901701) for smokers who want counseling to quit smoking.
The campaign will achieve India getting to be broadcast in 17 languages on all the major private television and radio channels of the national government. In addition, the campaign will be supported by a comprehensive social media campaign and will be executed on the main digital platforms.
According to The Tobacco Atlas, more than nine Lakh Indians die each year due to tobacco-related diseases. The research suggests that implementing strong tobacco control measures to reduce tobacco consumption could prevent 25 percent of cases of heart attack and stroke in India.
Strong tobacco control would also help reduce the incidence of cancer in India: almost 45 percent. among men, 17 percent among women and more than 80 percent of oral cancers are directly attributable to tobacco use.
& # 39; What harm will this cigarette / Bidi Do & # 39; It was rigorously tested with a sample of the target audience who discovered that it was "easy to understand", "credible", "made respondents stop and think" and "made respondents feel more concerned" about smoking and diseases related
In general, respondents understood the main message of the PSA and resonated well with them.
(This story has not been edited by the Business Standard staff and is automatically generated from a syndicated feed)