The world’s top Fortnite beam – Ninja – is returning to Amazon’s Twitch platform in a special multi-deal.
If the gaming industry was the music industry, the 29-year-old, whose legal name is Tyler Bolins, would be compared to a top-grossing artist like Drake.
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Ranked alongside YouTube-popular OG gamers Markiplier and Jacksepticeye, Blevins earned close to $ 10 million in 2018 and told CNN Business on Thursday that he considered “all options” before committing to Twitch.
He currently has 15 million Twitch followers and has closed sponsorship deals with Red Bull and Adidas.
Blevins rocked the industry in 2019 when they signed an exclusive deal with Microsoft’s Mixer for $ 20 million to $ 30 million.
While Microsoft’s mixer – acquired in 2016 – both lagged behind Twitch in number of active users and saw hours, others followed Blevins’ lead and reached Facebook Gaming and other platforms.
Despite Microsoft’s best efforts, the mixer failed to attract a significant user base and shut down in July, leaving streamers hanging in the air.
In the interim, Blevins went on YouTube, keeping viewers on their toes.
Amazon’s Twitch has been a natural choice for some former mixer streamers, and getting the balances on board is already a big win for the Mammoth streaming service.
In a statement, Chicot’s senior vice president of content, Michael Aragon, said the company was “thrilled” on Blevins’ return on Thursday and “is just getting started.”
Software companies hope to have similar migration patterns in the near future.
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Although Blevins will not stream live video to YouTube, its clip will still be available on demand.
“I really spend my time deciding which stage was the best and Twitch was very supportive in the process and understanding my overall career goals,” Bailens said in a statement.
“I’m excited to be streaming full-time and engaging with my loyal fan base,” he said.