Fujifilm goes completely retro with the $ 100 Instax Mini 40


Fujifilm’s Instax Mini 40 is an instant film camera much like last year’s Instax Mini 11, but with a new retro look and a higher $ 30 price tag. It’s just as easy to use as the Polaroids of yesteryear (once you put the film in), with just two buttons, a built-in flash, and a “pop-up” close-up lens.

As with the Instax Mini 11, load the film cartridge on the back and press the button under the lens to remove the lens and turn on the camera. Once you press the shutter button to take a photo, the camera does the rest, selecting the appropriate exposure to optimize shutter speed and flash output. That helps beginners (including kids who are heavy Instax users) take photos easily in most situations. It also offers Normal and Selfie modes. For the latter, you just pop out the extra half-inch lens and it’s supposed to make close-up photos sharper. It has a small mirror on the front to help compose shots.

Fujifilm goes completely retro with the $ 100 Instax Mini 40

Cactus images limited

The Instax Mini 40 isn’t the most environmentally friendly product, as it runs on a pair of AA batteries that deliver just 100 shots and the large plastic cartridges only allow for 10 photos total (the film is generally not very green). Still, if you’re looking for an instant camera that’s a bit more attractive than the Mini 11, it will be available in late April for $ 100. Fujifilm has also introduced Instax Mini Contact Sheet instant film (above), with a black border and red lettering designed to look like old contact sheets. That will also hit $ 15 for 10 exposures later this month.

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