Ford Motor Company’s US sales fell 10% in the final three months of the year, pulled down by the following list of A. The F-150 pickup was redesigned as the automaker made a complex factory change.
The 12% drop in the fourth quarter was lower than analysts expected, as a 15% decrease in F-Series truck sales was partially offset by gains in sports-utility vehicle delivery. Explorer SUV, which was struggling in 2019 The company said Wednesday that the botched launch became the best-selling midsize SUV in the US in 2020, with sales up 29%.
Ford is in the middle of a Moving away from sedans to more profitable trucks and SUVs as it rolls out new models such as Bronco is coming up in summer this year and its smaller Bronco Sport, which debuted late last year and sold 5,120 models in the fourth quarter.
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Rival General Motors Company on Tuesday Quarterly deliveries for the 771,323 vehicles recorded a 4.8% increase, driven by the sale of large SUV-like pickups including the Chevrolet Tahoe and GMC Sierra.
No launch is more important than the F-150, the best-selling vehicle in the US and Ford’s largest Moneymaker. Pickup deliveries dropped 33% in this quarter Converted two factories to produce new models. The company said it could not supply enough trucks due to the factory related to the epidemic The shutdown in spring and the stronger-than-expected demand that followed the plant’s reopening.
“We left less on inventory,” Eric Merkle, the company’s sales analyst, said in an interview. “But the truck is doing really well. On the dealer lot it’s only changing in six days, so essentially as soon as we get them there, they’re gone. “
Merkle said Ford had a 53-day supply at the end of the fourth quarter, up from 77 days a year earlier. He said the company expected to build up the stock of trucks by the second quarter and the general pace of sales would be more stressed.
For the year, Ford’s light vehicle sales fell by only 15% to 2,034,708 cars, SUVs and trucks, as it Eliminated sedans like the Fusion and Fiesta from its lineup.