Still from Ford’s “Finish Strong” spot.
In a new advertising campaign using actor Brian Cranston, Ford Motor is urging Americans to follow the Kovid-19 protocol to save lives in the next period of the epidemic.
The campaign, part of an initiative the company dubbed #FinishStrong, includes a new commercial by filmmaker Peter Berg and voiced by the stars of “Breaking Bad” and “Your Honor”. The spots will launch during the College Football Bowl game on ABC and ESPN and NFL games in early January.
Ford leaders said Wednesday on a call that the company wanted to increase the Kovid protocol in the final section of the vaccine to prevent thousands of additional deaths in the form of vaccines.
“We’re entering a very critical period,” said Ford Chief Communications Officer Mark Truby. “Vaccines are around the corner, but we know from health care experts and since then more than 50,000 American lives can be saved and when we have large numbers of vaccines and beyond, and types of numbers Which will really make a difference. ”
The advertisement, which features scenes from front-line activists and people influenced by Kovid, aims to strike a unified tone.
“We know that Americans don’t necessarily want to promote, and they don’t want to listen to scare tactics,” Truby said. “The idea behind this was how can we bring a positive message that appeals to people’s sense of humanity, a sense of patriotism, a sense of right thing for each other?”
The company worked on-the-spot with advertising agency Widen + Kennedy and Civic Entertainment Group. During the early January games Ford is dedicating a number of slots it was originally going to use to promote its F-150 truck.
Ford has worked with the UAW to say the epidemic caused millions of personal protective equipment, including 20 million face shields, 50,000 ventilators, 32,000 respirators and 1.4 million gowns.