First Tenat IMAX Screening Reaction Emerg


The film industry is slowly trying to rebuild amidst the COVID-19 epidemic, with questions about how and when major blockbusters will be released are still changing on a daily basis. One of the biggest bombings came on Monday when it was discovered that Christopher Nolan’s theory It will finally be released internationally on August 26 before debuting in North American theaters in early September. Together theoryAlready delayed release several times – and many of the film’s first test of how the box office will evolve from the epidemic – expectations for the film are high. According to those who have already experienced part of the film in theaters, the wait will definitely be worth it.

“Imax included many people theory In the post-production phase, “IMAX CEO Rich Guelfond said during a conference call with Wall Street analysts. “His response was, ‘Oh my God – I forgot how great it was to be in a movie.” theory Just a beautifully filmed, beautifully made, amazing film. … It was not just one person in one age. It was several employees of Imax who spontaneously told me. “

Given Nolan’s current relationship with IMAX – and the fact that theory The shoot was done entirely with IMAX equipment – this behind-the-scenes look was probably to be expected. While Gelfond did not elaborate on what kind of “sneak peek” theory The comments that IMAX employees received are certainly known with the long-running publicity that has surrounded the film.

IMAX also reportedly stated how they expect to adjust theoryWith the company’s unconventional release, approximately 90% of the company’s 1,400 theaters are expected to open by the end of August. With Nolan’s last blockbuster, DunkirkWith 22% of household earnings and 17% of its total gross from IMAX screening, Gelfond reportedly has high hopes for how theory In a company setting.

“Adverse Dunkirk, Which was a European-centric film, theory A more global action-thriller blockbuster with potential for widespread global appeal, ”said Gelfond.

theory Will follow an unnamed character named “The Protagonist” (John David Washington), who will travel through a murky world of international espionage on a mission that will unfold into something beyond real-time. The cast of the film will also include Robert Pattinson, Elizabeth Debki, Dimple Kapadia, Aaron Taylor-Johnson, Clemens Poe, Michael Caine, Himesh Patel and Kenneth Branagh.

H / T: Deadline

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